Online Ads Pull Ahead of Newspapers (Dinosaur Media DeathWatch™)

The Wall Street Journal ^ | December 20, 2010 | Russell Adams

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This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer.

The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.

The eclipse has been on the horizon for years as consumers have migrated en masse to the Internet, where there are many more options for news, and where newspaper publishers can't charge nearly as much for ads as they can in print. So even while the total audience for many newspapers has grown, they have been unable to stem revenue declines.

snip

While total ad spending in the U.S. is expected to rise 3% this year to $168.5 billion, eMarketer estimates spending on print ads in newspapers will decline 8.2% in 2010, to be followed by a 6% decline in 2011.

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ping

[Buckeye McFrog]

Go to Google Online News Archive and pull up an old copy of any daily newspaper from 20 yrs. ago or more. The number of ads running back then as opposed to now is quite striking.

[Frantzie]

My local newspaper has gotten more and more liberal over the years. I never subscribed. I glanced at it at a local lunch place. I only looked at the front page. Just 100% flat out hussein leftist propaganda. Just like ALL of TV (including Prince Al Waleed’s FOX) - it is all garbage along with ALL of Hollywood.

They all support Hussein. They are all designed to make the US populace docile and accepting like frogs being boiled. The only good newspapers are the UK Telegraph and UK Daily Mail and Investors Business Daily (IBD).

Even Murdoch’s Wall Street Journal is junk now and they were always open borders when Dow Jones owned it.

Newspapers must die along with all of TV. It is all just Obam propaganda.

[abb]

http://online.wsj.com/article/SB10001424052748704226504576029541767897876.html
CNN’s New Chief Dives In
As Network Loses Ground, Ken Jautz Moves to Inject ‘Passion and Personality’

http://www.thewrap.com/media/article/newspaper-industry-2010-more-blood-23339
Newspapers in 2010: Another Bad Year, But the Bleeding Slows

http://www.reuters.com/article/idUSTRE6BG4T620101217
Comcast-NBCU deal would create minority networks

http://www.multichannel.com/article/461222-Online_Extra_Upton_Sets_Priorities.php
Online Extra: Upton Sets Priorities
Ownership Rules, Spectrum on Chairman-Elect’s Agenda

http://www.nytimes.com/2010/12/20/technology/20google.html?_r=2&ref=technology
Google TV Faces Delays Amid Poor Reviews

http://www.nytimes.com/2010/12/20/business/media/20vod.html?ref=business
A Hollywood Brawl: How Soon Is Too Soon for Video on Demand?

http://adage.com/article?article_id=147740
Revenue Rising, and a New No. 2 Ad Medium: Internet

http://www.editorandpublisher.com/Headlines/online-ads-pull-ahead-of-newspapers-63559-.aspx
Online Ads Pull Ahead of Newspapers

[Zakeet]

With the understanding that I am not going to pay Rupert Murdoch to read this article and have therefore no way to gauge the viability of any arguments they may have made in support of their statements, my initial impression of their forecast of newspaper ad sales is "no way in hell" will it come anywhere close to their forecast.

Consider the following:

• Notice the downward trend leading up to the current periods.

• Then note that 2010 was an exceptional year due to an election fought in large part at the local level. It resulted in a huge unsustainable windfall. Or, in other words, it was a one time aberration which prevented a much larger decline.

• Then ask, "what's caused the market for newspaper ads to change?" Circulation rapidly reversed its precipitous decline? New and exciting content being added which will significantly increase readership? Employment picking up and companies abandoning Monster.com? Real estate picking up and companies abandoning online listing services? Craigslist gone out of business?

Bottom Line: This is a fluff piece. The conclusion is right, but the writer is trying to soften the blow to his employer and to his audience.

Or in other words, it's going to be much, much worse than he lets on.

[Zakeet]

As Network Loses Ground, Ken Jautz Moves to Inject ‘Passion and Personality’ ...

... or, as we used to say down on the farm, they're trying to sprinkle perfume on a turd and then pass it off as a cookie!

[abb]

The concept of day-old news printed on dead trees and then hand-delivered to individual addresses just does not work in this day and time of instant global communications available to everyone.

150 years ago telegrams were the last word in instant communications. Not so much anymore.

‘What hath God wrought.’

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http://www.emarketer.com/blog/index.php/web-passes-newspapers-ad-spending-time/
The Web Passes Newspapers in Ad Spending For First Time

http://www.bloomberg.com/news/2010-12-20/u-s-web-ads-exceed-newspaper-print-ads-in-2010-emarketer-says.html
U.S. Web Advertising Exceeds Newspaper Print Ads in 2010, eMarketer Says

[USS Alaska]

The concept of day-old news printed on dead trees and then hand-delivered to individual addresses just does not work in this day and time of instant global communications available to everyone.

How true, 99.5% of my news is electronic, computer, radio, TV and .5% is via an "Oldpaper" which means that it is from 6-24 hours old.

Old magazines that I subscribe to are now limited to hunting, fishing and golfing and have nothing to do with "news".

These mags are more "how to" and entertainment than news mags.

[abb]

Daily Newspaper Readership by Age Group
Percentage nationally who read any daily newspaper yesterday, 1999-2008

[GOPJ]

Nice list...

[abb]

http://mashable.com/2010/12/20/news-media-predictions/
10 Predictions for the News Media in 2011

http://www.dailyfinance.com/story/media/can-group-buying-save-newspaper-business/19762709/
Can Group Buying Save the Newspaper Business?

[abb]

I have this book in my “to order” file. This goes back - ‘way back - to truly the first “internet.”

http://spinroot.com/gerard/hist.html#Synopsis

Most of us would consider the emergence of large-scale communication networks to be a twentieth-century phenomenon. The first true nationwide data networks, however, were being built almost two hundred years ago. At the turn of the 18th century, well before the electromagnetic telegraph was invented, many countries in Europe already had fully operational data communications systems, with alltogether close to one thousand network stations.

This book gives a fascinating glimpse of the many documented attempts throughout history to develop effective means for long distance communications. The oldest attempts date back to millenia before Christ, and include an ingenious uses of homing pigeons, mirrors, flags, torches, and beacons.

The book then shows how Claude Chappe, a French clergyman, started the information revolution in 1794, with the design and construction of the first true telegraph network in France. Included is also the first complete English translation of a remarkable document on the design of optical telegraphs that was written in 1796 by the Swedish nobleman Abraham Niclas Edelcrantz, the builder of the Swedish optical telegraph network.