Posted on 02/04/2011 10:31:28 AM PST by llevrok
Could it be that news producers who showcase attractive female anchors have goals beyond simply relating information? Lets hope so, for their sake, because a new study finds that men remember less of the news when its read by an anchorette* wearing tight clothes and red lipstick than when its presented by the same woman in a shapeless jacket, without lip color.
Three hundred ninety men and women watched a real-life, attractive 24-year old news anchor present items about such subjects as the United Way, interest rates, and bird watching. She was made up in either a purposely sexualized or unsexualized way.
Unshockingly, men and women differed in their judgment of these personas. Men gave the unsexualized anchor a higher score for professionalism, for example, while women gave them the same ratings on that score. (On the other hand, men rated the unsexualized anchor higher as a potential war correspondent, or political reporter.)
The subjects were also asked multiple-choice questions about the news theyd heard, as well as about details about the newsreaders appearance. Men got significantly more current-events questions right when theyd watched the non-sexy anchor, as opposed to the sexualized one (6.51, out of 10, versus 5.43). But they could recall more details about the sexy one.
The anchors grooming didnt affect how much information female viewers absorbed, whether about interest rates, the United Way, or the anchors hair color.
*Anchorette isnt my term, but rather the researchers: Sexual Cues Emanating From the Anchorette Chair: Implications for Perceived Professionalism, Fitness for Beat, and Memory for News will appear in Communication Research
(Excerpt) Read more at blogs.wsj.com ...
You’re worried because some conservatives find Same Sex Attraction Disorder fascinating? Maybe one of these people will find a cure or ameliorative someday so that morally conflicted homosexuals can be happy heterosexuals.
If all of their women were that hot, I wouldn't mind them trying to retake the American southwest so much.
“Like what causes people to engage in homosexual behavior...”
I think the answer is right above you, in post ten.
Nice.
If they all looked like Jackie Guerrido, we’d carry them into the country....
Nothing like putting all the cards on the table :)
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