Posted on 02/07/2011 1:06:56 PM PST by Iam1ru1-2
FOX Rejects John 3:16 Super Bowl Ad
http://www.thenewamerican.com
As FOX Network puts the finishing touches on its advertisement lineup for the February 6th Super Bowl arguably as popular a part of the evening as the game itself one thing is certain: just about any thing will be permissible in the way of sex, sleaze, and crude humor. Apparently, however, one type of ad will not be permitted: those promoting positive values and faith in God.
Following last years media furor over a Focus on the Family-sponsored pro-life spot during the Super Bowl featuring Christian football phenomenon Tim Tebow and his mother, FOX has put the kibosh on wholesome advocacy ads with the potential of offending any viewer with an opposing viewpoint.
Specifically, the network has rejected a 30-second spot from the Christian apologetics group Fixed Point Foundation advertising its website, lookup316.com. The goal of the site, as its main page communicates, is to offer a message of hope base on the well-known New Testament scripture John 3:16: For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.
The ad itself features a group of men and women viewing a televised football game in a living room. As the crowd cheers a play on the field, the camera focuses in on a player with the Scripture reference John 3:16 written over the black under his eyes. When one of the group asks his buddy what the phrase means, someone reaches for a cell phone and says, Ill look it up, as the ad fades to the website Lookup3:16.com, and the phrase, A Message of Hope.
Larry Taunton, executive director of Fixed Point, explained his groups reasoning in producing the ad for the big game. If I had 30 seconds to say anything I wanted to an audience of millions, what would I say? He wrote on the organizations site. I put this question to my friends. As we considered the question thoughtfully, we concluded that we would want to deliver a message of hope.
Taunton emphasized that the spot advertises no products, asks for no money, promotes no political platform and doesnt even mention the sponsoring organization. It has a simple, yet direct message: Hope . . . For God so loved the world that he gave his only son.
But after Fixed Point had worked for months to shoot the spot and raise the millions needed to air it, FOX pulled the plug, explaining in a prepared statement: As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.
Taunton commented on FOXs decision, noting that it seems one can advertise just about anything else. Few movie trailers are deemed too violent or beer commercials too sexual for primetime. But religious messages, particularly Christian ones, well, thats just too controversial.
While the Alabama-based group wont be able to air the ad nationally, it is planning to run it locally on Birminghams Alabamas FOX affiliate, during the time the network reserves for local advertising. We believe that Super Bowl XLV is an opportunity to encourage football fans to look up John 3:16, Fixed Point said on its website. After all, John 3:16 is part of the culture of football, referring to the number of football players, such as Tim Tebow, who have taken to wearing the Bible scripture reference on their eye black, as well as the longtime tradition of fans in the seats holding large signs bearing the phrase John 3:16.
Said Taunton, We want to generate a conversation about what this verse means and does it offer authentic hope which I think it does.
SuperBowl and Jesus
2nd Corinthians 6:14: Be ye not unequally yoked together with unbelievers: for what fellowship hath righteousness with unrighteousness? and what communion hath light with darkness?
15: And what concord hath Christ with Belial? or what part hath he that believeth with an infidel?
Great commentary, my brother in spirit and in arms.
I can sell you manhattan for a box of wampum. You are easy.
It was ALL about knocking out a pretty white woman. "By accident," WINK WINK!
In the Mad Ave PC world, it’s all sporty light-hued professionals. They won’t even show us a taste of the real-world reality. Check out this recent video, proudly recorded by one of the perps. Imagine the roles reversed and the national response.
http://www.liveleak.com/view?i=b9d_1296161950
Interesting. I watch FNS an average of 4+ hours/day and I don’t see that. They have moderated their reporting now that they have the greatest viewership but I don’t see them ‘turning the corner’.
I do know one thing. I had hoped the O’Reilly/0 bit would expose 0 as the liar he really is. I wasn’t disappointed. But he did a pretty good job of hiding it.
The SuperBowl was yesterday?
Believe that if you want. Seems to me you are looking for reasons to be offended same as the race baiters like Jesse Jackson and Al Sharpton.
That's your choice, of course. If the roles had been reversed, I'm sure Jesse Jackson and Al Sharpton would have felt the same way you do now. ;)
Maybe you and I are watching different channels. If you were to judge America from most of our asinine drama/comedy shows, to say nothing of Hollywood, you would think that we were mostly white and upper middle class, with a few token, hip blacks seemingly integrated as the best friend. Hispanics and Asians are nowhere to be found, but Jews and Gays abound disproportionate to their actual numbers in the population.
I've had Asians, Eastern Europeans, and Latinos tell me how they thought America was overwhelmingly populated by tall, blonde, and prosperous people before they came here (hence when they tell me that I don't 'look American'). They are usually surprised when they come to any large metropolitan area, and see that this is no longer the case.
Madison ave means commercials...made to be everything to all folks....every class covered....and minorities the cool ones and whites stupid...especially men
I am ignorant of TV outside history, natgeo and Boardwalk Empire
I did sit thru the BH Housewives reunion...wow..money doesn’t buy class or tact
I notice most dramatic movies or comedies always have token gays...gratuitously inserted.,
It seems to be that most sitcoms were always about Jews come to think of it...in urban environments at least from the 80s on...before that Dick Van Dyke, MTM, That Girl, My Three Sons, Bewitched, Brady Bunch...damn it was everywhere really but mostly SoCal or NYC..or Hooterville..lol
I did see the remake of True Grit...thought it was remarkable..Bridges even outdid Duke..whom I adored
I have not watched regular TV programming since SOAP or Threes Company
was out of the US for nearly two decades and now it just seems like shite..so I don’t bother
Sopranos, Deadwood...House a few times...Justified with Olyphant(sic)...I like him..a young man with balls..at least it seems
it’s a whole nother world and I talked to a young comely woman the other day lecturing me how Mad Men shows just how it was...lol
man ..this arrogance of youth whereby they are morally superior to all who came before has to be some new neurosis..I just did not grow up like that
I thought my folks were square but not bad people
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