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Jackson Lee blasts 'demeaning' Pepsi Super Bowl ad
The Hill ^ | 02/09/11 08:56 AM ET | Pete Kasperowicz

Posted on 02/09/2011 10:41:43 AM PST by BradtotheBone

Rep. Sheila Jackson Lee (D-Texas) took to the House floor Tuesday night to criticize what she called a "demeaning" Pepsi ad that aired during the Super Bowl.

In the ad for Pepsi Max, a black woman sitting on a park bench gets angry with her husband after an attractive, white female jogger sits down next to the couple and smiles and waves at the man.

After the man smiles back, his girlfriend or wife gets angry and whips her Pepsi Max can at him. The man ducks, and the can hits the attractive jogger in the head. The ad is titled "Love hurts."

Jackson Lee said it was ridiculous for the soft drink maker to air the advertisement during African-American history month.

"In this month of African-American history where we're trying to celebrate what is good and great, it certainly seems ridiculous that Pepsi would utilize this kind of humor," she said. "It was not humorous. It was demeaning — an African-American woman throwing something at an African-American male and winding up hitting a Caucasian woman."

(Excerpt) Read more at thehill.com ...


TOPICS: Culture/Society; Extended News; Front Page News; Government; US: Texas
KEYWORDS: ads; domesticviolence; jacksonlee; pepsi; racism; superbowl
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To: BradtotheBone

I have to admit that I thought it was one of the funnier ads. More to the point, though, it never registered in my mind that the couple was black.


101 posted on 02/09/2011 11:39:33 AM PST by blau993 (Fight Gerbil Swarming)
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To: BradtotheBone

Yea, i wish I could laugh, but white female joggers attacked by two black folks then left for dead face down in the park just doesn’t have the same HA HA value it did ten years ago.


102 posted on 02/09/2011 11:40:09 AM PST by The Toll
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To: b4its2late

>>Yes, I could see where it would make some uncomfortable just because of the violence, but it’s TV!<<

Honestly, it wasn’t the violence. To me, that was funny.
What made me uncomfortable was the couple running away at the end. The whole commercial would have been hilarious if the wife would have fainted and the husband dialed 911 while leaning over the girl.

We watch a lot of America’s Funniest Home Videos, I visit Failblog, the hit with the can didn’t bother me.


103 posted on 02/09/2011 11:41:12 AM PST by netmilsmom (Happiness is a choice.)
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To: ColdOne
Lee waits on a daily basis to be offended. She waits for it.

Almost.

Actually, she is perpetually offended.

She simply waits for a reason to express it.

104 posted on 02/09/2011 11:42:22 AM PST by going hot (Happiness is a Momma Deuce)
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To: BradtotheBone
What's offensive is S.J.L., THE queen bee, constantly gets re-elected.

People of Planet Houston, you really deserve better than this "representative."

105 posted on 02/09/2011 11:45:14 AM PST by Trajan88 (www.bullittclub.com)
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To: BradtotheBone

It’s called the “Angry Black Woman Syndrome.” Ask any black man, they know the syndrome.


106 posted on 02/09/2011 11:46:40 AM PST by chittlin (chittlin)
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To: reagan_fanatic

OREO COOKIES...BETTER THAN THE ALTERNATIVE.....CAN
AL AND JESSIE BE FAR BEHIND? GEARING UP FOR THE
2012 ELECTION....KEEP IT UP...AND WAIT FOR THE RESULTS. JK


107 posted on 02/09/2011 11:48:35 AM PST by sanjacjake
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To: BradtotheBone
AMEN Rep. Lee, the commercial was an abomination and demeaning to everybody that watched it: black and white.

Lord, let me never buy Pepsi or Doritos products again. Remind me of the insults every time I see their trademarks. And preserve me from the temptation to violently crush the Doritos chips in the bag.

108 posted on 02/09/2011 11:49:02 AM PST by Theophilus (Not merely prolife, but prolific!)
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To: 1000 silverlings
Rush Limbaugh responded to a caller saying that, and more.

Black women apparently overwhelmingly prefer Pepsi to Coke, so
"for Pepsi, the ad was a home run."

Throw in that it was a blond white woman, and it was a grand slam
for Pepsi.

I stopped paying attention to Pepsi ever since their now-CEO
insulted the US at that Columbia Business School
commencement.

(I stopped paying attention to the Superbowl eons ago.)

As far as the ad being disturbing, yes, they could have appealed to
that, or any other group, without the violence and racism.

109 posted on 02/09/2011 11:49:20 AM PST by Calvin Locke
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To: Species8472
Worst Superbowl commercials - EVER!

I agree. The only one that was remotely entertaining was the little kid in the Darth Vader costume.

110 posted on 02/09/2011 11:50:06 AM PST by MEGoody (Ye shall know the truth, and the truth shall make you free.)
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To: Calvin Locke

Notice that the CAN IS BLACK!


111 posted on 02/09/2011 11:50:33 AM PST by MrB (Tagline suspended for important announcement on my home page. Click my handle.)
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To: BradtotheBone

The problem is that Sheila Jackson-Lee is a racist.


112 posted on 02/09/2011 11:51:11 AM PST by jimjohn
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To: Calvin Locke

yes, and let’s not forget the fact that Pepsi changed it’s logo to Obama’s.


113 posted on 02/09/2011 11:52:55 AM PST by 1000 silverlings (everything that deceives, also enchants: Plato)
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To: BradtotheBone

She was black? My wife and I didn’t even notice that nor remember it as such. But we did laugh our butts off when we saw the commercial during the Super Bowl.

Yup, leave it to true racists like Sheila Jackson-Lee to bring up the color of one’s skin in order to perpetuate her socialist myth of “victimhood.”

Cheers


114 posted on 02/09/2011 11:53:12 AM PST by DoctorBulldog (Here, intolerance... will not be tolerated! - (South Park))
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To: Frantzie

It sounds like it did play into the ‘Whites deserve whatever they get’ mentality. I should look it up and let Pepsi know what my thoughts on it are.


115 posted on 02/09/2011 11:54:18 AM PST by DoughtyOne (All hail the Kenyan Prince Obama, Lord of the Skid-mark, constantly soiling himself and our nation.)
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To: Calvin Locke

and notice how Cocoa Cola is all butterflies and love and save the world meme. Pepsi to compete is going for the dark side, (pun may or may not be intended, what do I know, i’m white)


116 posted on 02/09/2011 11:55:26 AM PST by 1000 silverlings (everything that deceives, also enchants: Plato)
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To: BelegStrongbow
State Farm commercials where the African-American woman wishes.......

Or:

"NationPam is on your......................Sam".

"We'll make that work".

117 posted on 02/09/2011 11:56:00 AM PST by Graybeard58 (Of course Obama loves his country. The thing is, Sarah loves mine.)
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To: BradtotheBone

Pepsi should strive to rise to her level of intelligence when she asked if the Mars explorer could get a picture of the flag left by the astronauts.


118 posted on 02/09/2011 11:57:39 AM PST by Protect the Bill of Rights
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To: Jedidah

Exactly, is this really the house floor really the place to complain about a commercial???? Talk about abuse of power.


119 posted on 02/09/2011 11:58:10 AM PST by kevslisababy
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To: BelegStrongbow

You think an ad where two blacks knock out a white woman, then laugh and run away, is funny?

Do you think it would be received the same way if the roles were reversed?


120 posted on 02/09/2011 11:59:28 AM PST by Travis McGee (EnemiesForeignAndDomestic is now on Kindle.)
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