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Osama Wanted New Name for al-Qaida to Repair Image
AP via Google News ^ | June 24, 2010 | Matt Apuzzo

Posted on 06/24/2011 2:00:17 AM PDT by lbryce

As Osama bin Laden watched his terrorist organization get picked apart, he lamented in his final writings that al-Qaida was suffering from a marketing problem. His group was killing too many Muslims and that was bad for business. The West was winning the public relations fight. All his old comrades were dead and he barely knew their replacements.

Faced with these challenges, bin Laden, who hated the United States and decried capitalism, considered a most American of business strategies. Like Blackwater, ValuJet and Philip Morris, perhaps what al-Qaida really needed was a fresh start under a new name.

The problem with the name al-Qaida, bin Laden wrote in a letter recovered from his compound in Pakistan, was that it lacked a religious element, something to convince Muslims worldwide that they are in a holy war with America.

Maybe something like Taifat al-Tawhed Wal-Jihad, meaning Monotheism and Jihad Group, would do the trick, he wrote. Or Jama'at I'Adat al-Khilafat al-Rashida, meaning Restoration of the Caliphate Group.

As bin Laden saw it, the problem was that the group's full name, al-Qaida al-Jihad, for The Base of Holy War, had become short-handed as simply al-Qaida. Lopping off the word "jihad," bin Laden wrote, allowed the West to "claim deceptively that they are not at war with Islam." Maybe it was time for al-Qaida to bring back its original name.

The letter, which was undated, was discovered among bin Laden's recent writings. Navy SEALs stormed his compound and killed him before any name change could be made. The letter was

(Excerpt) Read more at google.com ...


TOPICS: Crime/Corruption; Foreign Affairs
KEYWORDS: madisonavenue; osama; pr
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To: lbryce

Al Queda is like an Atlantic Salmon. Life is good until the Seals show up.


21 posted on 06/24/2011 5:53:34 AM PDT by mbynack (Retired USAF SMSgt)
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To: afraidfortherepublic

That name is available.

Arab
Crazies
Out to
Revolutionize
Neighbors


22 posted on 06/24/2011 6:17:50 AM PDT by revtown
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To: afraidfortherepublic

That name is available.

Arab
Crazies
Out to
Revolutionize
Neighbors


23 posted on 06/24/2011 6:17:58 AM PDT by revtown
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To: Cronos

Take a play from the democrat play book and call it “for the children” in arabic


24 posted on 06/24/2011 6:22:13 AM PDT by edzo4 (You call us the 'Party Of No', I call us the resistance.)
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To: Cronos

I second the motion. After all, the goal is political power for your ideology.


25 posted on 06/24/2011 6:48:13 AM PDT by griswold3 (Character is destiny)
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To: lbryce

When the forty or so mujahideen met in Khost, Afghanistan, in August 1988 the members took an oath of allegiance (Bayat) to Osama Bin Laden. The organization was not then called Al Qaeda (the Base), and was only adopted in a general sense after Bin Laden returned to Saudi Arabia. Years later, in 1998, the organization adopted a name when a number of Jihadist organizations were assimilated into The Group. I don’t think that Bin Laden ever cared much what his organization was called as long as his importance was recognized. If this letter is genuine, it would seem to me that it is an indication that he was aware he had lost his primordial influence in the Islamist movement that he helped propel.


26 posted on 06/24/2011 7:11:11 AM PDT by Melchior
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To: lbryce
TaifaRt al-TawELhed Wal-Jihad

I fixed it for ya, Binny.

BTW, is it HOt down there?
27 posted on 06/24/2011 7:32:42 AM PDT by left that other site
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To: RetSignman

Thanx for the link.


28 posted on 06/24/2011 7:53:19 AM PDT by bayouranger (The 1st victim of islam is the person who practices the lie.)
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To: lbryce

Wal-Jihad: What happens at Wal-Mart on Black Friday.


29 posted on 06/24/2011 8:13:38 AM PDT by USMCPOP (Father of LCpl. Karl Linn, KIA 1/26/2005 Al Haqlaniyah, Iraq)
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To: bayouranger

You’re welcome, I hope you pass it along.

This man is clearly a traitor.


30 posted on 06/24/2011 8:35:56 AM PDT by RetSignman ("It's about saving our Republic, STUPID")
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