Classic research in social psychology dating back to the late 1950’s/early 1960’s demonstrates: 1) Extreme messages are tuned out by the intended recipients; and, 2) the forbidden choice is the one people desire the most.
These two points pretty much sum up the gubmint’s approach to the war on tobacco and, hence, explain this result.
REFER MADNESS!
Overbearing, exaggerated and hysterical campaigns amuse the youth!