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Super Bowl ads lag behind in diversity
Orlando Sentinel ^ | July 20, 2011 | Shannon J. Owens,

Posted on 07/25/2011 9:34:31 AM PDT by ConservativeStatement

The most prominent event in professional sports is peaking with diversity in almost every area except one – advertising.

In 2010, there were no Super Bowl commercials produced by lead creative directors of color. In 2011, that number rose to four according to the second annual study of the racial and gender makeup of creative directors produced by the University of Central Florida's Institute for Diversity and Ethics in Sport.

(Excerpt) Read more at articles.orlandosentinel.com ...


TOPICS: Culture/Society
KEYWORDS: ads; diversity; lapchick; superbowl; superbowlads
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I wonder when Lapchick will resign his position in favor or diversity.
1 posted on 07/25/2011 9:34:34 AM PDT by ConservativeStatement
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To: ConservativeStatement

I thought the one last year where the black couple knocked the white woman unconscious in the park and ran away was very diverse????


2 posted on 07/25/2011 9:37:09 AM PDT by The Toll
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To: ConservativeStatement

If I recall, nearly 75% of the commercials during the last Super Bowl made white dudes and chicks look like complete idiots. Now they need a more diverse crowd of directors to make white dudes and chicks look like complete idiots?


3 posted on 07/25/2011 9:37:45 AM PDT by poobear (FACTS - the turd in the punch bowl of liberal thought!)
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To: ConservativeStatement
there were no Super Bowl commercials produced by lead creative directors of color

So what?

4 posted on 07/25/2011 9:37:45 AM PDT by tbpiper (Sarah Palin is the antivenin for the Obama poison)
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To: ConservativeStatement

Quick! Find some black lead creative directors and hire them!;)


5 posted on 07/25/2011 9:38:11 AM PDT by Frank_2001
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To: ConservativeStatement

“of” diversity (my typo).


6 posted on 07/25/2011 9:39:07 AM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: ConservativeStatement
University of Central Florida's Institute for Diversity and Ethics in Sport

Take the budget axe to this.

7 posted on 07/25/2011 9:39:26 AM PDT by Oldeconomybuyer (The problem with socialism is that you eventually run out of other people's money.)
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To: tbpiper

You don’t see articles decrying a lack of beer commercials on ‘The View.’


8 posted on 07/25/2011 9:39:41 AM PDT by relictele (Pax Quaeritur Bello)
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To: ConservativeStatement

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....


9 posted on 07/25/2011 9:40:07 AM PDT by Spruce
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To: tbpiper

Not only “So what?” but “you’re called a ‘minority’ for a reason.”

And I don’t say that disparagingly, but from a purely statistical standpoint, whites still outnumber blacks, Hispanics, and Asians in America. Thus, the likelihood of a black director/actor/whatever is statistically lower on a probability scale.


10 posted on 07/25/2011 9:43:15 AM PDT by rarestia (It's time to water the Tree of Liberty.)
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To: ConservativeStatement
The "Diversity" cult is part of an Egalitarian/collectivist assault on the actual diversity of Mankind. The more it is pushed, the more confused every society afflicted by that onslaught has of its own identity, values & culture. The push has great appeal to those pursuing visions of new world orders, etc., because it undermines a people's will to resist.

For more on this see "Diversity".

It is only when you realize how this gambit is being played out, that the story above makes any sense. Would that these people, referred to in the article, were only a few kooks & busy-bodies!

William Flax

11 posted on 07/25/2011 9:43:22 AM PDT by Ohioan
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To: ConservativeStatement

Along with most med and law school deans, University presidents, etc.

“The most prominent event in professional sports is peaking with diversity in almost every area except one – advertising.”

How about the starting line ups, Shannon?


12 posted on 07/25/2011 9:46:02 AM PDT by A_Former_Democrat (Now that Weiner's gone . .time to get wid of Fwank)
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To: ConservativeStatement

How soon they forget...

According to my calculations, black women are ahead of white women in breast exposures (by one) during the Super Bowl.

I’m thinking white women should be allowed to catch up in next year’s Super Bowl.


13 posted on 07/25/2011 9:54:14 AM PDT by moovova (Obama rolled up his sleeves...and cut 2 strokes off his golf score.)
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To: ConservativeStatement
University of Central Florida's Institute for Diversity and Ethics in Sport.

Another ultra-left, Anti-American, Anti-Capitalistic nest of useless do nothings. It is evil to support them with our tax dollars. A cancer on our Republic.

14 posted on 07/25/2011 9:59:50 AM PDT by sand88 (Sarah Palin announces her run: August 12, 2011 11:10am ET)
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To: Spruce

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....

...I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character....

Needs saying again and again and again and again ...

Who came up with that stuff ?


15 posted on 07/25/2011 10:03:16 AM PDT by sawmill trash
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To: tbpiper

How many creative directors were homosexual?

I always wonder about what the liberal view is of areas where minorities are over-represented? NBA basketball is one highly visible area. Another is in the women’s fashion world, where there are many more homosexual people proportionately than in the rest of society.

And then, we have to ask ourselves if these things really matter? If many of the top fashion design people in the world have a certain proclivity, should we care? If the best basketball players are predominantly one race, should we care?

It sure seems that this diversity thing is only discussed when a minority is under-represented in some area. It’s never discussed if a minority has carved out a niche in other areas.


16 posted on 07/25/2011 10:05:07 AM PDT by Dilbert San Diego
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To: ConservativeStatement

The NBA is also not diverse.


17 posted on 07/25/2011 10:11:47 AM PDT by TheThirdRuffian (Nothing to see here. Move along.)
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To: ConservativeStatement
You realize that any commercial which included the vast majority of people of color, better be very careful with the content or it will be considered racist and Sharpton will be out there looking for some heads to roll. Beer commercials, car commercials, computers, GoDaddy, just to name a few. The Clydsdales pulling a wagon with a person(s) of color could imply slavery.
What a country. When will these so called leaders like,Jackson,Sharpton,and all the libs who are soooo sympathetic to the people of color( Hispanics are getting on board the bandwagon big time now as well) How about the Indians and Chinese?
18 posted on 07/25/2011 10:11:47 AM PDT by shadeaud (" If you can't beat them, arrange to have them beaten." -- George Carlin)
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To: ConservativeStatement

They need more fags demonstrating some of their prideful acts, perhaps using a young boy or two to show their true diversity and tolerance for the young.


19 posted on 07/25/2011 10:18:02 AM PDT by Neoliberalnot ((Read "The Grey Book" for an alternative to corruption in DC))
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To: ConservativeStatement

Spike Lee is demanding a gig.


20 posted on 07/25/2011 10:25:00 AM PDT by NativeNewYorker (Freepin' Jew Boy)
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