If that’s what the law says, then good for the artists in figuring out how to regain control of their work. So, essentially, instead of selling the rights, they’re just leasing them for 35 years.
But what the artists don’t get is the label name that originally carried their recording (like Capitol did the Beatles etc.) So if the artists want to keep selling it they have to come up with a private but convincing label name, or come to a new marketing agreement with their old label.
I still don’t understand the imbalance between a super-drug that saves lives getting only seven years of copyright protection, but music (good, crappy, or indifferent) getting upwards of 100 years or more of copyright protection.