Posted on 08/24/2011 11:35:59 AM PDT by AfricanChristian
Guinness is set to make an attempt to conquer the crowded U.S. beer market with the launch of a new 'black lager'.
The stout brand, famous for its dark hue, creamy head and the 119.5 seconds maker Diageo says it takes to pour the perfect pint, is to break with tradition by offering the new drink in the U.S.
Guinness Black Lager - already trialled in Northern Ireland and Malaysia - is a 4.5 per cent strength brew and gets its black colour from the roasted barley added into it.
The company says new beer combines the refreshing taste of lager with the unique character and flavour of Guinness.
And in a further break with tradition, the new beverage must be served cold - even over ice.
Guiness believes its latest beer - with a suggested retail price of $8.49 for a six-pack - will help it keep up with an expanding marketplace.
(Excerpt) Read more at dailymail.co.uk ...
Worth a try, I suppose.
I make my own stout/porter that’s better (for me, at least) than anything I can buy from Guinness. I use healthy quantities of roasted barley and chocolate malt, plus a couple pounds of brown sugar for a little extra kick.
When I was in Dublin, I LOVED Guinness but coming back to the states and drinking it out of a can is horrible. Now if they can figure out a good container than I believe that it could sell a lot. I don’t think the it will be Bud Light or Miller Light though. Those two beers are pretty popular amongst the population.
Might as well, since Anheuser-Busch is no longer an American company.
Guinness ‘Extra Stout’ is my favorite!
Mmmm, beer!
Beer sales are down 1-2% total, but craft beers are up over 10% and premium beers up at least 2%.
I’d sell Guiness stock if I owned it. 4.5 strength, heavily malted, serve over ice..sounds like a stinker to me. Besides the US has as good a beer as anywhere in the world these days.
A researcher at Guinness created the “students t test” for analysis of statistically significant difference.
Every batch of Guinness is different - but is it “statistically significantly” different? This guy came up with the test, still most commonly used in science - to determine if it is or not.
This was first used by Harp Brewery (Guinness) to reject batches that were significantly different from the norm.
Quality control.
Guinness practically invented it! ;)
When people are happy they drink beer, when they are sad they drink beer.
If you’ve just lost your job, you drink beer. When you find a new one, you drink beer.
What the beer industry needs are very happy and / or very sad people. They tend to make money from both groups. The logic is that rising prosperity has created many happy people in developing markets who can afford to celebrate their joy with beer. On the other hand, there a good number of sad people in the developed economies who are not too poor that they cannot afford to drown their sorrows in a little more beer.
Unscientific though!
It is really good on tap. There is a hugh market for craft beer, which is better on tap.
Back in 1976-1977 when I just started going out to pubs here in NYC, there was only one bar in the whole of NYC that had Guinness on tap. (The Liffey Bar in Queens—long since deceased). Now you can get it everywhere. Has become quite popular among the wider population—before only the Irish (some Irish Americans) and West Indians would really go for it.
They called from the Guinness brewery to tell the Mrs. that husband drowned in the big beer vat.
“At least he went quick” she said.
“No he got out three times to pee”
I'd say the move is ... Brilliant! And I will do my best to help them conquer the market.
If it's sold domestically, it's not pasteurized. If they ship it, they pasteurize it to keep it from going bad during shipping. The pasteurizing process changes the flavor. Same with German beers.
and fought off half a dozen men in the rescue crew!
MORE BEER! YES!
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