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Postal Service: We need more junk mail
CNN Money ^ | March 20, 2012 | By Jennifer Liberto

Posted on 03/20/2012 4:51:11 PM PDT by Oldeconomybuyer

The U.S. Postal Service wants small businesses to send more direct mail, a.k.a. junk mail, to help the beleaguered agency expand its revenue stream by hundreds of millions of dollars.

In a campaign called "Every Door Direct Mail," the Postal Service is touting a year-old online tool to help small businesses micro-target direct mail. The Web tool allows firms to tap customers by neighborhood or zip code without names or addresses.

The Postal Service reported a $5.1 billion loss for the year ended Sept. 30. The loss was caused by an ongoing decline in its core revenue driver, regular letters and bills known as first-class mail, as well as a legal mandate that the agency prefund health care benefits for a legion of future retirees.

(Excerpt) Read more at money.cnn.com ...


TOPICS: Business/Economy; Government; News/Current Events; Politics/Elections
KEYWORDS: antipostalcrybabies; failure; governmentgreed; mail; postal; postalservice; postoffice; usps

1 posted on 03/20/2012 4:51:24 PM PDT by Oldeconomybuyer
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To: Oldeconomybuyer

What we need to end is any and all public “service” (government job), benefits, which includes healthcare and retirement. Pay them a straight wage that we’re not on the hook for, for decades after they leave. While we’re at it, we can peg their wage to—in some fashion—local median wage.

Raise the price of postage and let this Constitutional Federal Program pay for itself, based on user fees. If it can’t run itself, it’s one of the few services that has valus (like roads), because we need infrastructure in case of war, natural diseaster, etc. But what we don’t need is more junk mail to bloat more government bureaucrats.


2 posted on 03/20/2012 4:58:42 PM PDT by JDW11235 (http://www.thirty-thousand.org/)
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Comment #3 Removed by Moderator

To: Oldeconomybuyer

Fold-up that USPS POS; let Stamps.com/UPS/FedEx/DHL etc do the work, and save us many, many billions in losses each year. All I get are bills and garbage/junk mail from them!


4 posted on 03/20/2012 5:02:26 PM PDT by carriage_hill (I'll "vote for an orange juice can", over Barry 0bummer and another 4yrs of his Regime From Hell!)
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To: Oldeconomybuyer

I thought the P.O. lost money on junk mail. Maybe instead of distributing more of the darned stuff, which goes straight into our recycling bin, they could just raise the price a little.

Someone should raise the question, how many trees will it cost to deliver more junk mail?


5 posted on 03/20/2012 5:02:31 PM PDT by Cicero (Marcus Tullius)
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To: Oldeconomybuyer
We need more junk mail

Oh sure, it's already nothing more than a high-priced, make-work, union-thug, junk-mail disposal scam.

There's hardly any actual mail in the USPS delivery stream.

6 posted on 03/20/2012 5:06:34 PM PDT by ROCKLOBSTER ( Celebrate Republicans Freed the Slaves Month.)
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To: Oldeconomybuyer

[Union advocated] junk mail is what killed the Post Office.
I am surprised they have lasted this long.


7 posted on 03/20/2012 5:12:01 PM PDT by Lorianne (fedgov, taxporkmoney)
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To: JDW11235
Postage is a USER FEE.

Might well have escaped your attention that it is, but that's what it is.

It's not a tax.

8 posted on 03/20/2012 5:17:41 PM PDT by muawiyah
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To: Oldeconomybuyer

FTUSPS


9 posted on 03/20/2012 5:21:35 PM PDT by ExGeeEye (Islam: a transnational fascist government that demands worship.)
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To: carriage_hill
You actually are not absorbing the losses. Eventually the rate payers (mailers) will pay it all off through postage.

At the moment the USPS is SUBSIDIZING THE US GOVERNMENT through a special tax to pay medical insurance costs for postal employees who aren't even born yet.

$5 billion a year goes into the federal kitty from the money paid by mailers. It won't be touched for 75 years.

No one believes that it won't be touched. It was just a stupid scheme by Olympia Snowe to balance the budget. She's retiring just as her idiocy destroys the postal service in this country.

I think she should be given a ride on a parcel belt!

10 posted on 03/20/2012 5:21:55 PM PDT by muawiyah
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To: Cicero

Standard rate mail is not handled at a loss.


11 posted on 03/20/2012 5:22:59 PM PDT by muawiyah
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To: Oldeconomybuyer

“Postal Service: We need more junk mail”

I’LL DONATE MINE—THEY CAN HAVE IT ALL!


12 posted on 03/20/2012 5:24:16 PM PDT by davandbar
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To: Lorianne

the post office needs to change with the times, we no longer need the pony express. The best way for the po to survive is to use natural gas vehicles, be more like fedex, get rid of the union


13 posted on 03/20/2012 5:25:13 PM PDT by mriguy67
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To: Oldeconomybuyer

I’m all for it! Junk mail makes GREAT kindling.


14 posted on 03/20/2012 5:27:15 PM PDT by Nervous Tick (Trust in God, but row away from the rocks!)
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To: Oldeconomybuyer

I’m not sure this author really understands how USPS works. Having spent quite a bit of time in their facilities in years past, I know there are three basic kinds of mail: letter mail, flats (i.e. magazines), and parcels. Each is handled by automated equipment that is unique to each type of mail, and thus the facility must be capitalized for each. The volume of each type has fluctuated historically but until the internet came along, the volume of letter mail has always increased year over year. Now it’s dropped like a rock. That means the facilities are overcapitalized and inefficient and adding more flats or parcel volume may help keep a P&DC or Bulk Mail Center open, but it won’t change the fundamental problem - the precipitous drop in the volume of letter mail.


15 posted on 03/20/2012 5:29:28 PM PDT by bigbob
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To: muawiyah

“I think she should be given a ride on a parcel belt!”

I’d PAY to see that, m!


16 posted on 03/20/2012 5:30:00 PM PDT by carriage_hill (I'll "vote for an orange juice can", over Barry 0bummer and another 4yrs of his Regime From Hell!)
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To: Cicero

It would be pretty ironic if they turned the post offices in to recycling centers. ;-)


17 posted on 03/20/2012 5:32:28 PM PDT by Average Al (Forbidden fruit leads to many jams.)
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To: Cicero
how many trees will it cost to deliver more junk mail?

The enviro-whacko argument won't hold much water. Trees grow back.

18 posted on 03/20/2012 5:36:29 PM PDT by BfloGuy (The final outcome of the credit expansion is general impoverishment.)
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To: Oldeconomybuyer

The trees! My G_d, the trees!


19 posted on 03/20/2012 5:39:28 PM PDT by coldbluesteel (Endo)
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To: Oldeconomybuyer; All
And I want to figure out how to have a home with NO POSTAL ADDRESS and I want to opt out of the postal system.

Short of building a cabin in the woods I can't figure out how to do that.

I get ZERO value or use out of the Postal Service.

They should be eliminated as a GSE (if they can make it on their own, fine) and all things shift to digital.

Can't we make a greenie argument? I bet they burn a million gallons of fuel per day, MINIMUM.

20 posted on 03/20/2012 5:52:39 PM PDT by Mariner (War Criminal #18)
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To: bigbob
The mail is classfied thusly: Type, Class, Indicia ~

Type means letter, flat, parcel, sprl (Small parcels and rolls). Class means what rate category it was entered as ~ to wit, Preferential (First-Class, Express, Priority, Periodicals ~ in part) or Non Preferential (Standard, Parcel Rate, etc.)

The names vary over time of course ~ always some new idea.

Then there's the indicia ~ stamped mail, permit imprint, metered, and franked.

Once you know the handling characteristics of each, as well as the rules regarding minimum quantities required for entry and how those quantities must be pre-sorted, then you get an idea of what costs a lot, what costs less, what can be handled such that the "next handling pieces" are essentially profitable.

Direct Mail Advertising is typically entered at the Standard Rate in letters and flats.

DMA is the big money machine for USPS. The requirements are enormous to qualify to enter mail at that rate, so the mailers' work before mailing squeezes most of the costs out of the category.

Automation has also whacked postal costs tremendously

Unfortunately the USPS did not realize much of the productivity improvement because it didn't lay off unused labor. Most of that problem was hidden under the ever increasing mail volumes.

If they'd "right sized" the labor force they'd been hiring many of them back a year or two later ~ in a normal economy. Management was always too timid to do that.

The Great Obama Recession has forced the issue. USPS now has to lay off the surplus folks.

At the same time USPS continues to handle half the mail in the world.

21 posted on 03/20/2012 5:54:41 PM PDT by muawiyah
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To: muawiyah

Please see my post #20.


22 posted on 03/20/2012 5:59:46 PM PDT by Mariner (War Criminal #18)
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To: Oldeconomybuyer

“The U.S. Postal Service wants small businesses to send more direct mail”

Go to hell. I’m every bit as sick of junk mail as I am with spam email or I was with telemarketers.


23 posted on 03/20/2012 6:06:33 PM PDT by Psycho_Bunny (Burning the Quran is a waste of perfectly good fire.)
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To: Oldeconomybuyer

Hey Postal Service, get some connections to the big banks and government insurance racket, and they’ll mandate us to pay for whatever you want, or be fined.


24 posted on 03/20/2012 6:10:36 PM PDT by Varsity Flight (Phony-Care is the Government Work-Camp: Arbeitsziehungslager)
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To: Mariner

Always a comedian.


25 posted on 03/20/2012 6:11:05 PM PDT by muawiyah
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To: muawiyah

I know that postage is a user fee. That was exactly my point.


26 posted on 03/20/2012 9:27:49 PM PDT by JDW11235 (http://www.thirty-thousand.org/)
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To: muawiyah

To clarify, in case you were reading fast, I said (in my original post) I wanted to raise the postage and fund by user fee (the postage), in contrast to “bailing them out” (through other taxes, or worse, continued money printing).


27 posted on 03/20/2012 9:31:00 PM PDT by JDW11235 (http://www.thirty-thousand.org/)
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To: Oldeconomybuyer

The problem for business regarding junk mail isn’t just the cost of postage...its the printing and handling costs on top of that that are prohibitive. Businesses are beginning to figure out that if they can advertise via the internet they eliminate both the postage and printing/handling costs.


28 posted on 03/21/2012 5:13:46 AM PDT by NRG1973
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To: NRG1973
Yes, you can advertise on the internet. There you might get a nibble from someone after your product. Grocery stores do this somewhat successfully.

Now, about the drive-by traffic ~ how do you get to them? Those are customers who hadn't thought about the product you want to sell them, but there it is, in the advertisement you just had delivered to their homes!

So, yes, printing is costly. Not getting your customers' attention is more costly!~

29 posted on 03/21/2012 6:05:38 AM PDT by muawiyah
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To: Mariner

Get a P.O. Box, have mail to your home discontinued, pull up your mailbox.


30 posted on 03/21/2012 10:29:26 AM PDT by Excellence (9/11 was an act of faith.)
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To: Oldeconomybuyer

I’m getting tons of junk mail already, all of it from parties, PACs, and politicians begging for money.


31 posted on 03/21/2012 10:37:13 AM PDT by Fresh Wind ('People have got to know whether or not their president is a crook.' Richard M. Nixon)
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