Posted on 03/28/2012 7:47:04 PM PDT by iowamark
The dark clouds hanging over Rush Limbaugh appear to be lifting.
Exactly one month after the conservative radio host sparked outrage by calling Georgetown law-school student Sandra Fluke a slut and a prostitute in a three-day diatribe, stations are standing by him, advertisers are trickling back to his program and the news media have moved on.
On Monday, the 600 or so radio stations that air Limbaughs program were told by his syndicator, Premiere Radio Networks, to resume running barter ads during his program. Stations are required to run these ads in exchange for paying discounted fees to Premiere to air Limbaughs show. Premiere, which is owned by radio giant Clear Channel Communications, had suspended the barter requirement for two weeks in a move widely seen as a way to give advertisers a chance to lie low while Limbaugh was in the news.
Limbaugh has apologized for some of his statements about Fluke, whom he attacked after she spoke last month in favor of mandatory insurance coverage for contraception at an event sponsored by congressional Democrats.
Limbaughs advertising losses may have been less than media accounts suggested. While more than 100 advertisers told Premiere that they didnt want to be associated with controversial radio programs of any kind in the wake of the flap, some of these companies werent regular Limbaugh sponsors in the first place...
most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said...
...plumbing-fixture maker Kohler, said this week that it would no longer sponsor Limbaugh. But that was the first such announcement by a sponsor in almost two weeks.
(Excerpt) Read more at washingtonpost.com ...
I went to Kohler’s website and provided feedback to let them know that my future will be with American Standard, Moen, Delta or some other manufacturer.
I may not replace a fixture today, but some day I will.
What do you know, advertising really does affect buying decisions.
Like I’ve just decided not to buy any U.S. Women’s Open gear, or Whistling Straights shirts, or super cool Blackwolf Run martini glasses, or visit the raw bar at Cuccina.
Yeah, pretty dumb in view of the fact that the whole controversy is yesterday’s news ... so why do it now?
The Left will be back and in greater numbers.
Yeah, we got a solution for that, too.
It didn't last because the 'outrage' was fake and a Fluke. One definition of a "fluke" is an 'accidental advantage' & that is what this was ...... a chance for Media Matters to pull their Stop Rush campaign off the shelf & put it into action. Except .... the 'outraged' were neither listeners of the Rush show nor patrons of the advertisers. Only the spinelss or leaning-left-anyway pulled their ads. Many Americans have no problem with the substance of what Rush was saying .... and the loyal Rush listeners are punishing the advertisers who cut and ran which is why some are begging to come back. Media Matters may find itself on the endangered progressive species list due to its own internal rot issues, if not already there.
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