I have an idea for a way to clearly explin things to your shoppers:
Maybe they should drop the CEO. Whose idea was it to drop the sales and to add homosexual activism? Dumb dumb dumb
This all seems so queer.
Pro-homo advertising focus isn’t working. Marketing to the 1-2% didn’t work so well, imagine that!?! Whoda thunk it?
Also helps to have sales. People like to believe they are getting a deal.
I don’t think this is about “sales” ads. http://theweek.com/article/slideshow/228739/fathers-day-jc-penneys-gay-dads-ad
Penney’s has lightened itself up of Francis!
Interesting spin they put on all of this. They stepped in it big time with Ellen D and the two mothers and two fathers issue. Will be interesting to see how they get out of it. A lack of racks marked “Sale” isn’t going to do it.
how much is that?So gay doesn’t sell?
Who knew?
Boycotting J.C.Penney because of its homosexual agenda is the reason for sales losses. Face the facts J.C.Penney before your store goes into bankruptcy.
There is a great misunderstanding about the real percentage of queers in the population.
They are highly vocal and many seem to be well placed in influential positions in the press, business and government.
So they get a lot of favorable press, headlines and government attention that creates the impression they are a large minority.
But there are far fewer than most people are led to believe.
It looks like JCP fell for the scam.
I did some project work for Clad and Gifting Grace, two J.C. Penney brands that were intended to appeal to upscale types in a web marketing presence.
J.C. Penney really thought they had made a hit with their gay-friendly advertising and the Internet buzz it generated on liberal sites. They bet the farm on a whole corporate rebranding based on marketing to all the liberals who gave them kudos and swore they were going to shop there because of their GLBTGATAGABTA friendliness.
Now look. All I can say is that they were a very obtuse client to work with. Delusional.
The ironic thing about this mega marketing failure is the fact that if the company had stuck to the original plans that made the store great back in the 40s, 50s, and 60s they would not be in a pickle today.
Penney’s back then was noted for its dress code and strict substance abuse policy. They also translated the Christian lifestyle of the founder, James Cash Penney into real customer service, fair deals and customer satisfaction.
I had dealings with them representing a supplier to Penney’s back in the late 70s and even then they still had a definable corporate culture on a par with IBM. (No surprise there as Penney and Watson were close friends.)
Another corporate victim of the seduction into cultural rot.
When they go down they’ll leave a big open hole at the back end of our mall.
It’s the GAY THING, Dumba@ss!!
Firing the marketing director—great plan. Never been tried before. ;-)
JCP—RIP.
I actually began boycotting Penney’s in 2009. I received a notice from GE Bank (backer for the JCP credit card) that they were going to raise my interest rate. I could opt out of that rise, but then my credit card would be inactivated. The JCP credit card was the first credit type card I got as an adult (in ‘85) and I had never been late on a payment. I opted out of the interest rate rise, and they informed me I would no longer be able to use my JCP card. Really? This is how you treat customers? Bye. Good riddance as far as I’m concerned.
Perhaps “Lighten up in the loafers, Francis” was not good advice to follow. His marketing “Tip-Toe” through the tulips was an epic disaster for Penny from which they may never recover.
Yeah but look on the bright side. Gays like him.
Their advertising had not "clearly explained to shoppers the shift in its pricing strategy" because their advertising was too focused on pushing the gay agenda instead.