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A Penny Saved Is a J.C. Penney Spurned [Penney's woes are warning to family-unfriendly companies]
Family Research Council ^ | June 21, 2012

Posted on 06/21/2012 4:38:11 PM PDT by rhema

J.C. Penney has lost its way--and in the process, its profits! "Is J.C. Penney trying to become GayC Penney?" ABC News is asking--and so are customers. In the last several months, the company once known for its Christian roots has undergone a radical transformation. It started last year, when J.C. Penney hired Ellen DeGeneres, a vocal proponent of same-sex "marriage," as its spokesperson.

The choice drew fire from several people who thought DeGeneres was a departure from the store's longstanding values. When organizations like American Family Association's One Million Moms complained, J.C. Penney's new president, Michael Francis, stubbornly dug in his heels. On Mothers' Day, the company shocked consumers with a blatant endorsement of homosexuality in an ad that featured two moms. The grassroots protested again. J.C. Penney responded with another same-sex ad for Father's Day. Underneath, the text read, "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer, and hug giver--all rolled into one. Or two."

As Ford Motors will tell you, siding with radical homosexuals has its price. And in J.C. Penney's case, the cost is about $163 million. According to the Wall Street Journal, J.C. Penney's stock "has lost more than a third of its value since a disastrous earnings report in mid-May, when Penney's posted a $163 million loss and said sales fell 20% in the first three months of its fiscal year." CEO Ron Johnson also admitted that Father's Day sales were a bust. "Penney's shares fell 8.8% Tuesday to their lowest level in a year, [and] store traffic was down 10%."

Obviously, the company's far-Left approach is driving away shoppers--and its executives. Michael Francis was fired after just eight months on the job. Whether J.C. Penney will learn from its mistakes is yet to be seen. But its freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Catering to homosexuals may earn you a pat on the back from the Human Rights Campaign, but in the long term, it's bad business. Americans want corporate neutrality in the culture wars, and when they don't find it, they'll go elsewhere--like my family has done with J.C. Penney. Shoppers are shrewd enough to know that speaking up is important--but sometimes what speaks the loudest is their wallets.

Let this be a cautionary tale to General Mills, Starbucks, and other corporations on the wrong side of the marriage war. This is a political wager that companies will lose. Even Target is putting its bulls-eye on traditional families by introducing a new line of same-sex merchandise. One hundred percent of the proceeds are dedicated to putting Christian adoption agencies out of business. If you haven't signed our petition protesting the company's "love is love" campaign, click here. Then, print out the flyer of protest and take it to your local store!


TOPICS: Culture/Society; Editorial; US: Minnesota
KEYWORDS: generalmills; homosexualagenda; jcpenney; moralabsolutes; starbucks; target

1 posted on 06/21/2012 4:38:15 PM PDT by rhema
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To: rhema

Wow, I wouldn´t have thunk it. I´ll steer clear of the Penny store. I bet J.C. Penny the founder is rolling in his grave.


2 posted on 06/21/2012 4:40:15 PM PDT by rovenstinez
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To: rhema

99% of JC Penney customers never saw or heard about the “gay father” ad. Sales & stock price are nosediving because JC Penney customers are coupon addicts, and the new management attempted to kick them off it cold turkey.


3 posted on 06/21/2012 4:44:56 PM PDT by BCrago66
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To: rhema
..."when J.C. Penney hired Ellen DeGeneres" they lost my business.
4 posted on 06/21/2012 4:46:07 PM PDT by cloudmountain
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To: rhema

they will have to double down on solid values promotion for six to twelve months before I enter the store again

I suggest others do the same

make them an example for others


5 posted on 06/21/2012 4:47:35 PM PDT by sten (fighting tyranny never goes out of style)
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To: rhema

My memories of J.C.Penney involve awful sweaters from Grandma on Christmas and Birthdays, and Mom taking us kids there for “good” clothes.. (Everyday clothes came from Sears or Wards catalogs..)

Except for the occasional short-cut into the Mall, I haven’t set foot in a Penneys since I graduated High School...


6 posted on 06/21/2012 4:47:56 PM PDT by Uncle Ike (Rope is cheap, and there are lots of trees...)
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To: BCrago66

I read that, too, but now it’s FReepers’ jobs to get the news of the in-your-face Gay C Penney provocations to our families and friends.


7 posted on 06/21/2012 4:48:59 PM PDT by rhema ("Break the conventions; keep the commandments." -- G. K. Chesterton)
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To: rhema

What could they have been thinking?


8 posted on 06/21/2012 5:03:46 PM PDT by Hans
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To: rhema

Us normal people have been so tired of the queer perverted agenda being forced upon us, that JCP became the lightning rod of our frustration. May this be the turning of the tide that will begin to flush the filth out of this nation.


9 posted on 06/21/2012 5:03:59 PM PDT by The Truth Will Make You Free
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To: sten

When customers would complain to management about the direction the store was taking, the managers would say, “THANK YOU” and walk away while the customers were in midsentence.

Not that the managers could do anything but they could have been polite to the people who are paying their paychecks.

MIL and I don’t care what they do. The board trusted this guy and backed him while he was purposefully attacking the very base that made that company great and shoving a homosexual agenda in our faces. Oh, and the clothes look cheaply made.

Dinosaur watch.


10 posted on 06/21/2012 5:07:39 PM PDT by Cowgirl of Justice
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To: rhema

I’m not sure if we can generalize what happened to JC Penney. Each retailers have their distinct demographic hence responses are different. JC Penney’s customers are middle class to lower class population that in general are more religious and concern about values. So, any boycott due to value customers may have big impact. Target’s demographic is a bit higher (not the 1%) but is still very different from JC Penney. Not to mention the caramel-machiato, mac-loving crowd that frequent Starbucks. Would their responses be the same as JC Penney crowd?


11 posted on 06/21/2012 5:17:55 PM PDT by paudio (OTP: Why do people want to rehire a mechanic who clearly only made your car worse than before?)
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To: rhema

The problem is that it’s impossible to boycott a store that doesn’t have anything you want and therefore you wouldn’t shop at anyway. None of my friends have shopped there in ages and neither have I.


12 posted on 06/21/2012 5:26:05 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: rhema

It’s the GAY THING!!!! I will NEVER shop at PENNEY’S!!!


13 posted on 06/21/2012 5:33:18 PM PDT by Ann Archy ( ABORTION...the HUMAN Sacrifice to the god of Convenience.)
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To: rhema
Michael Francis was fired after just eight months on the job. Whether J.C. Penney will learn from its mistakes is yet to be seen.

They ought to fire the Board of Directors, who hired him, as well, or they'll make the same mistake again - and wonder why things tank. Some managements are as thick as the liberals.

14 posted on 06/21/2012 5:38:12 PM PDT by Oatka (This is America. Assimilate or evaporate.)
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To: rovenstinez
JC Penney was a strong Christian. His father was a preacher.

Today's revisionism tries to erase any mention of the philosophies or principles of Christias that made them the people they were.

A small part of a bio I found on the internet:

"Penney liked being called "The Man with a Thousand Partners, " a phrase he used in the title of an autobiography. He claimed that "the ethical means by which my business associates and I have made money is more important than the fact that we have achieved business success....

"After leaving the presidency of the company in 1917, Penney spent more time on his outside interests. One was cattle breeding. He ran a 705-acre farm in New York state from 1922 to 1953 raising purebred Guernsey dairy cattle. He operated another farm in New York state and eight or nine farms in Missouri. Penney was also involved with many charitable and religious endeavors and was a prodigious speaker. He was active in the Young Men's Christian Association, Boy Scouts, National 4-H Club, Allied Youth Inc., and Laymen's Movement for a Christian World. He founded a home for retired religious workers in Florida in memory of his parents. Although he had only a limited education, he was the recipient of 17 honorary degrees and many other honors, awards, and citations."

"Penney's rise to fame and fortune was not an unmarred success story. A major financial disaster struck in the 1929 stock market crash. Penney lost $40 million when several banks from which he had borrowed foreclosed on loans secured by his personal holdings of stock. He let his servants go and wound up weakened in spirit and health and facing a $7 million debt at the age of 56. But Penney was able to start over again with borrowed money and soon regained control of his "empire." In his later years he reflected: "I believe in adherence to the Golden Rule, faith in God and the country. If I were a young man again, those would be my cardinal principles."

15 posted on 06/21/2012 5:43:26 PM PDT by I still care (I miss my friends, bagels, and the NYC skyline - but not the taxes. I love the South.)
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To: rhema

Hope and change....Hope they go broke....Keep the change!!


16 posted on 06/21/2012 5:46:33 PM PDT by Sacajaweau
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To: rhema
CEO Ron Johnson also admitted that Father's Day sales were a bust.

After going gay, wouldn't they get twice as many?

17 posted on 06/21/2012 5:51:44 PM PDT by Libloather (The epitome of civility.)
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To: rhema
pandering to the filthy 1% is bad for the bottom line...
18 posted on 06/21/2012 5:56:21 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: rhema
Praise G_d sexual dementia isn't as contagious as they hoped!

Stay away from them. They are contagious. They transmit more than just diseases of the body, but of the mind, and spirit/heart.

19 posted on 06/21/2012 5:58:39 PM PDT by rawcatslyentist ("Behold, I am against you, O arrogant one," Jeremiah 50:31)
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To: cloudmountain
I wonder if Ellen DeGeneres has a contract set up where they cant fire her without a severe penalty. She should as we could see this coming a mile away. News about Penney's not being able to turn it around by gaying it up only surprises moronic libs.
20 posted on 06/21/2012 6:02:12 PM PDT by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: BCrago66

It’s the homosexual thing, hiring DeGenres as the face of Penny’s was too in your face for Americans that are conservative enough to decide to go to another store because of that kind of frontal attack by a business that depends on their family shopping.


21 posted on 06/21/2012 6:05:55 PM PDT by ansel12 (Massachusetts Governors, where the GOP now goes for it's Presidential candidates.)
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To: rhema

When Florida Governor Sydney J Catts ran for office he came up with a classic campaign slogan.

He said “the common man of Florida has only 3 friends on earth. Jesus Christ, J.C. Penney, and Sidney J. Catts.”

He won the election and in case you are wondering, he was of Jewish ancestry but had converted to Christianity and became a Southern Baptist Minister.


22 posted on 06/21/2012 6:16:09 PM PDT by yarddog
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To: Spktyr

You can still tell them you’re boycotting it. You don’t have to say that you didn’t shop there to begin with ;)


23 posted on 06/21/2012 6:52:30 PM PDT by Boogieman
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To: rhema

Seems we are in a death watch. The only question is do I get to collect unemployment when they close their doors?


24 posted on 06/21/2012 7:00:15 PM PDT by Jvette
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To: rhema

“I believe in adherence to the Golden Rule, faith in God and the country. If I were a young man again, those would be my cardinal principles.”

What a shameful group of people that have steered this store away from the founders principles. I believe in Divine Intervention and this will get reversed in this country with the power of prayer... and a little boycotting!


25 posted on 06/21/2012 7:02:45 PM PDT by marygam (#Hurry November 2012, we might not make it#)
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To: yarddog
“He won the election and in case you are wondering, he was of Jewish ancestry but had converted to Christianity”

Likewise the first Senator from the state of Florida was Hebrew Christian. His name was David Yulee Levy, but changed his name to David Levy Yulee. Per a book about Levy County, his grandfather was raised in a Moroccan harem.

David Levy built the first railroad across Florida from Cedar Key to Fernandina Beach. He was briefly imprisoned following the Civil War. His plantation was the last known location of the Confederate treasury, which had come to his plantation near Archer, Florida by rail.

26 posted on 06/21/2012 7:04:41 PM PDT by Yulee (Village of Albion)
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To: I still care

Here is something interesting I learned about years ago:

http://www.penneyretirementcommunity.org/default2.asp?active_page_id=928

“Penney Retirement Community was founded by J. C. Penney in 1926 for Christian people whose lives had been devoted to Christian service: Pastors, missionaries, YMCA and YWCA workers, and Christian workers. All Christian denominations have been welcomed from the earliest days.”


27 posted on 06/21/2012 7:04:59 PM PDT by rawhide
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To: rawhide

I read once that J C Penney tithed 90 percent of his salary.


28 posted on 06/21/2012 7:09:02 PM PDT by Yulee (Village of Albion)
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To: Yulee

That is interesting. I think Sydney J. Catts had a similar story. His family owned a plantation in Alabama but lost everything due to their support of the Confederacy. They moved to DeFuniak Springs, Florida to start a new life.

Catts was also known for telling Washington that he was going to bring the Florida troops back home during WWI unless they started giving them supplies such as blankets. For some reason when the Florida guys got to training camp, they had no blankets or other supplies in a Northern camp.

My Grandfather was a friend of Catts. Grandaddy was the youngest man ever elected to the Florida Senate (age 18) until Doyle Conner later beat him by two months.


29 posted on 06/21/2012 7:18:25 PM PDT by yarddog
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To: Hillarys Gate Cult
I wonder if Ellen DeGeneres has a contract set up where they cant fire her without a severe penalty. She should as we could see this coming a mile away. News about Penney's not being able to turn it around by gaying it up only surprises moronic libs.

I'm amazed that Penny's is still operating. They've been dead for so long I WONDER why they don't know it yet.
And, I wonder who she got to in Penny's to back her. Yuck. She makes me ill.

Homosexuality is SO abnormal. I wondered once just how many there were in the human race. All the literature states ABOUT the same numbers. There are about 1 to 1 1/2% of the human race is homosexual. That one to one and a half percent includes homo/bi/transsexuals--all the abnormal sexual deviants.
That's not a whole lot of people but their "voice" is so loud, strident and listened to that there SEEMS to be more.

What nauseates me is the Hollywierd component that always drools at the mention of this deviancy.

30 posted on 06/21/2012 7:27:17 PM PDT by cloudmountain
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To: rhema; Chode

“CEO Ron Johnson also admitted that Father’s Day sales were a bust. “Penney’s shares fell 8.8% Tuesday to their lowest level in a year, [and] store traffic was down 10%.””

How low can it go?


31 posted on 06/21/2012 7:44:42 PM PDT by Morgana (Its my birthday and I'll be on Free Republic if I want too!!)
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To: Morgana
with any luck we'll get a chance to see...
32 posted on 06/21/2012 7:49:29 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: rhema

Is there some reason their marketing department failed to realize the company would suffer if they abandoned their typical customers in favor of a group consisting of about 2-3 percent of the population?


33 posted on 06/21/2012 7:54:17 PM PDT by Rides_A_Red_Horse
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To: rawhide

Well that’s interesting. I did not know that.


34 posted on 06/21/2012 10:44:41 PM PDT by I still care (I miss my friends, bagels, and the NYC skyline - but not the taxes. I love the South.)
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To: sten

I think it’s better to boycott it completely and let it fall to ruin. That’s a better lesson...


35 posted on 06/22/2012 6:42:27 AM PDT by Cronos (**Marriage is about commitment, cohabitation is about convenience.**)
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To: BCrago66
Where do you get this 99% ignorance? Pulled that out of where? Source?

Anyone who reads electronic news sources caught wind of it. I used to shop JCP all the time--4 decades. Not anymore. I must be among the 1%.

36 posted on 06/22/2012 8:02:18 AM PDT by nonsporting
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To: yarddog

So what generation Floridian are you?

People tend to forget that Florida was very, very rural until the early 20th century. WWII and air conditioning really gave a jump start to settlement outside the Miami area and Northern Florida.

Earlier than this Jackson of Jackson Memorial Hospital fame in Miami left the little town of Bronson and settled in the village of Miami. Early trade was along the railroad from Cedar Key to Fernandina Beach.

Produce would come down the Mississippi, be carried across the Gulf of Mexico to Cedar Key, where it would be transported by rail to the east coast, thus avoiding hurricanes and other fowl weather. This abandoned railroad runs very close to my home.


37 posted on 06/22/2012 10:29:40 AM PDT by Yulee (Village of Albion)
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To: Yulee

P.M. sent


38 posted on 06/22/2012 10:43:25 AM PDT by yarddog
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