"Are you better off today or 4 years ago."
“It was also one question Reagan kept asking:
‘Are you better off today or 4 years ago.’ “
Very true. Just as James Carville kept Clinton on message with, “The economy, stupid” in 1992. Even Obama’s “Hope and Change” was effective with a US public tired of eight years of declining personal income and perpetual war under George W. Bush.
A singular message, targeted directly at the opponent’s key weakness, and repeated ad nauseam can be highly effective in a political campaign. Does anyone know what Romney’s theme (core message) is?
“It was also one question Reagan kept asking:
‘Are you better off today or 4 years ago.’ “
Very true. Just as James Carville kept Clinton on message with, “The economy, stupid” in 1992. Even Obama’s “Hope and Change” was effective with a US public tired of eight years of declining personal income and perpetual war under George W. Bush.
A singular message, targeted directly at the opponent’s key weakness, and repeated ad nauseam can be highly effective in a political campaign. Does anyone know what Romney’s theme (core message) is?