[Sgt_Schultze]

ON the page describing the "QSR" ratings here, the following appears:

Methodology:
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

So this is not a measure of opinion of the brand, but the frequency of the talk from others. Hardly an indicator of popularity with the respondents.

[jennings2004]

I have been on the YouGov panel of “experts” for quite a while. I consider their polls and conclusions slightly better than worthless. Took one this morning. Nothing about Chic-Fil-A, but when I got through with the one they sent me, they had a propoganda sheet touting the serious impact this was having on Chic-Fil-A.

On a side note, my wife and I stopped at one in north Knoxville, TN last Friday at ~3:30 p.m. Drive through crowded when we arrived and when we left. Dining room full. Employees humping to keep up. Managers having to actually work to help keep the chicken and fries coming. Go Chic-Fil-A!

[redpoll]

Thanks for the quote... and thanks for backing up my gut feeling. The “survey results” are about as reliable as teenage gossip.

And do you know how to post photos? I had one hell of time failing in my attempts.

[cynwoody]

ON the page describing the "QSR" ratings here

Interesting link.

January to June QSR rankings:

January to June airline rankings:

Their airline result suggests there may be some validity to their methodology.