You missed the point.
Not all women, only the Frank Luntz focus group types that are still “deciding”...
The electorate is polarized, split almost down the middle politically, with a critical few “undecideds” whose votes are up for grabs. They hover between left and right, with convictions as firm as pudding. These are unfortunately critical target votes, and it is often easier to strike a cord with this voter demographic by appealing to their emotions - Obama’s (and Hitler’s) successful strategy.
In Ohio in 2008, there were on election day 8 million registered voters who could have ALL voted if they’d just gone to the polls.
In Ohio in 2008, there were only 5.5 million who actually voted. IOW, 2.5 million REGISTERED voters did not vote.
We didn’t lose Ohio in 2008 because of a few percentage points of undecideds. We lost Ohio because of a totally crappy ground game.