It seemed like a good ad. I think that it is funny that the media has gone overboard trying to paint Romney as a hard core conservative. I am not sure that in an election cycle where most people in the country identify themselves as conservative... if their attempts are really hurting him.
1) If the media paints Romney as a rabid, extremist Conservative, does that hurt Romney? I'm not sure it does.
2) If the media paints Romney as a rabid, extremist Conservative, does that hurt Conservatism? I think it does.
A true Conservsative should be more hard-core than Romney, but if a lot of people become convinced that Romney is as hard-core as the country can possibly tolerate, then there is no hope of ever getting a real Conservative elected in the future.