I’ve spoken to our state committeeman, our rep to the RNC. He does not totally discount advertising - there will be advertising dollars - but much of the stash will go into the ground game as previously noted. To date we have made more contacts nationally than were made through election day in 2008. GOTV in 2004 was an awesome effort that gave GWB the victory over Jean Francois Kerry (who served in Vietnam).
This is exactly where we should be spending it. We need boots on the ground. The media distorts everything anyhow, and I, for one, flip the channels during commercials, so I don’t see any of them. I also automatically toss junk campaign mail. But I listen to people that knock on my door.
The problem is getting enough volunteers to do it. I live in California, where there is really no Romney presence since we have no chance of taking California. However, they are heavily encouraging volunteers to go to Reno to precinct walk. They also want us to make calls into swing states instead of bothering with calling California.
What can each of us do? Volunteer where we can, talk to everyone you know and get them to vote, send money, and pray.