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Romney's Ad Buy Tops President's
Wall Street Journal Online ^ | 10 Oct 2012 | Laura Meckler and Danny Yadron

Posted on 10/11/2012 10:29:00 AM PDT by Yashcheritsiy

For the first week of this election season, Mitt Romney is outspending President Barack Obama on television ads, with the Republican challenger dipping into a war chest amassed from an aggressive fundraising schedule.

Mr. Romney will spend about $16.8 million on television ads this week, according to ad-tracking data provided by media buyers, while Mr. Obama will spend about $15.5 million, down 30% from a week earlier, when the campaign spent heavily to air a two-minute, pre-debate spot.

.When spending by independent super PACs is included, the mismatch is wider. Mr. Romney and his allies will combine for $31.4 million this week, compared with $19.7 million for Mr. Obama and his supporters, according to data from one media tracker.

"A lot of the super PACs kind of were sitting there tepidly," said Kyle Roberts, head of Smart Media Group, a Republican ad-buying firm. "You're seeing them get back in the game."

The GOP advantage represents an additional fillip for Mr. Romney, who is riding a post-debate wave that has seen his poll numbers improve as the race enters its final stage.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Breaking News; News/Current Events; Politics/Elections
KEYWORDS:
"...while Mr. Obama will spend about $15.5 million, down 30% from a week earlier, when the campaign spent heavily to air a two-minute, pre-debate spot."

Wonder what it feels like to flush $15.5 million down the toilet?

1 posted on 10/11/2012 10:29:02 AM PDT by Yashcheritsiy
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To: Yashcheritsiy

Looks like those who proposed that Romney was saving it up for the final month were right.


2 posted on 10/11/2012 10:31:50 AM PDT by Yashcheritsiy (It's time to make Obama a minor footnote in the pages of history)
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To: Yashcheritsiy

How does it stand with the free MSM ads thrown in?


3 posted on 10/11/2012 10:32:54 AM PDT by Ingtar (Everyone complains about the weather, but only Liberals try to legislate it.)
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To: Yashcheritsiy

Yeah, all Romney needs to do is focus on a positive, America-can-do-it campaign while pointing out the facts about Obama’s mistakes in the debate and this baby is OVER.


4 posted on 10/11/2012 10:33:55 AM PDT by struggle (http://killthegovernment.wordpress.com/)
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To: Yashcheritsiy

Yup.

I live in Ohio and last night on the way home (30 minute drive) I heard 3 killer ads for Romney, on different stations!

I mean Killer!! They were monster, some of the best I have ever heard!


5 posted on 10/11/2012 10:34:00 AM PDT by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: SMARTY

Guess who’s advertising in New Jersey? Obama.


6 posted on 10/11/2012 10:37:16 AM PDT by jersey117
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To: Yashcheritsiy

I’m on the Obama campaign’s e-mail list, and they’re bellyaching about that.


7 posted on 10/11/2012 10:38:36 AM PDT by Fiji Hill (Io Triumphe!)
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To: Yashcheritsiy
I remember their were a lot of people in the conservative media, and even on here, complaining because Obama had been outspending Romney 2-1 and 3-1 during August and September. Nobody could understand why Romney was holding onto his war chest while Obama was spending his like a drunken sailor on shore leave. Now we see, Obama is going to get buried these last four weeks and the hundreds of millions he spent through September went up in flames during one 90 minute debate.
8 posted on 10/11/2012 10:38:45 AM PDT by apillar
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To: Yashcheritsiy

Good strategy. Even animals know this. Attack while they are on the run.


9 posted on 10/11/2012 10:41:02 AM PDT by ElkGroveDan (My tagline is in the shop.)
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To: ElkGroveDan

There’s blood in the water!!


10 posted on 10/11/2012 10:42:59 AM PDT by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: Yashcheritsiy

The Dems flushed more than that trying to get rid of Wisconsin’s governor.


11 posted on 10/11/2012 10:43:18 AM PDT by <1/1,000,000th%
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To: Yashcheritsiy
Looks like those who proposed that Romney was saving it up for the final month were right.

It's happening here in Virginia on radio and TV, big time. The all-out barrage has begun!

12 posted on 10/11/2012 10:45:18 AM PDT by ScottinVA (Record high turnout is our hope for sending 0bama home. Pray hard!!!)
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To: struggle
Yeah, all Romney needs to do is focus on a positive, America-can-do-it campaign while pointing out the facts about Obama’s mistakes in the debate and this baby is OVER.

It appears exactly that is what's happening... at least here in VA. We're now seeing the beginning of the endgame... Romney appears to be closing the deal.

13 posted on 10/11/2012 10:47:06 AM PDT by ScottinVA (Record high turnout is our hope for sending 0bama home. Pray hard!!!)
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To: Yashcheritsiy
When spending by independent super PACs is included, the mismatch is wider. Mr. Romney and his allies will combine for $31.4 million this week, compared with $19.7 million for Mr. Obama and his supporters, according to data from one media tracker.

"A lot of the super PACs kind of were sitting there tepidly," said Kyle Roberts, head of Smart Media Group, a Republican ad-buying firm. "You're seeing them get back in the game."

Awesome. This is great news, a 3/2 advantage. I wonder how long until the unions decide to save their money for next time.

14 posted on 10/11/2012 10:48:03 AM PDT by SampleMan (Feral Humans are the refuse of socialism.)
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To: Yashcheritsiy

I always hear that the vast majority of folks don’t really start paying attention until after the debates start. And, oooh baby, after that drubbing Obama took in the first one, all the people who didn’t know much about Romney are interested.....sitting up and soaking in everything the Romney camp is pitching. Reinforced by that remarkable performance, one on one, with O, Mr.Romney is sitting with plenty of ‘carpet-bombing’ ad money left. Good strategy.

pattyjo


15 posted on 10/11/2012 10:53:19 AM PDT by pj_627
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To: SMARTY

Great!! Just made another donation to Romney/Ryan.


16 posted on 10/11/2012 10:56:07 AM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: apillar

I understood.

And we were right.

Me and you, apillar, we were right.


17 posted on 10/11/2012 10:57:14 AM PDT by Yashcheritsiy (It's time to make Obama a minor footnote in the pages of history)
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To: ScottinVA

Earlier reports I have heard several times now are that the dems will stop advertising heavy, they have to do some or look weak,in NC,VA and FLa.hard to imagine.
Thats good and bad. If they do it will concentrate adv.in other places like ohio, colo.,etc.


18 posted on 10/11/2012 11:05:28 AM PDT by rodguy911 (FreeRepublic:Land of the Free because of the Brave--Sarah Palin our secret weapon)
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To: rodguy911

It’s looking like they have an uphill battle here in Ohio (that’s, O H I O)


19 posted on 10/11/2012 11:20:18 AM PDT by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: rodguy911

They’re going to have to slow down sooner or later. I live in SE VA and there’s an obama ad on every channel I watch, every commersial break.


20 posted on 10/11/2012 11:22:59 AM PDT by pgkdan (A vote for anyone but Romney is a vote for obama. GO MITT!!)
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To: ScottinVA

>>It appears exactly that is what’s happening... at least here in VA. We’re now seeing the beginning of the endgame... Romney appears to be closing the deal.

The great thing about it is that while the Romney side is getting traction, the Obama side is getting increasingly desperate. The whole thing seems to be snowballing to a point where only the thirsty koolaid drinker would believe Obama is a viable candidate.


21 posted on 10/11/2012 11:28:18 AM PDT by struggle (http://killthegovernment.wordpress.com/)
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To: pgkdan
I live in SE VA and there's an obama ad on every channel I watch, every commersial break.

Are you sure some of those aren't just news updates? Sometimes it's hard to tell the difference.

22 posted on 10/11/2012 11:37:49 AM PDT by tnlibertarian (Hope isn't a strategy.)
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To: Ingtar

Obama appearing with Diane Sawyer is part of the free media exposure he can command. Softball interviews to help his campaign. The MSM is happy to comply.


23 posted on 10/11/2012 11:44:19 AM PDT by kabar
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To: SMARTY

I have been very impressed with the Romney ads of late.


24 posted on 10/11/2012 11:47:36 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: Yashcheritsiy

UH - THIS WAS WORKPLACE VIOLENCE

JUST A FEW BUMPS IN THE ROAD.....

I'LL BRING IN MY TELEPROMPTERS


. . . . . . . . . . Libya-620x387

25 posted on 10/11/2012 11:48:00 AM PDT by devolve (----- ------- -CHEESEBURGER_CHEESEBURGER_CHEESEBURGER- ----------------------------)
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To: pj_627

Not a donor normally, but am this year.


26 posted on 10/11/2012 11:51:00 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: rodguy911

“Earlier reports I have heard several times now are that the dems will stop advertising heavy, they have to do some or look weak,in NC,VA and FLa.hard to imagine.
Thats good and bad. If they do it will concentrate adv.in other places like ohio, colo.,etc.”

I think what you mean is that they know they have essentially lost NC, VA, and FL, but they cannot totally pull out of these states because of the negative publicity it might generate, so they are scaling back there and redirecting resources to states they think they still have a chance in — like Ohio and CO.


27 posted on 10/11/2012 11:52:58 AM PDT by lquist1
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To: Yashcheritsiy

Yep. Romeny is money smart. I’ve said that all along.

POTUS is his lifetime ambition. He’s in it to win it.

God speed, R&R!

Lord, hear our prayers.

The Marxist must go, along with every other possible demonic-rat.


28 posted on 10/11/2012 12:29:02 PM PDT by onyx (FREE REPUBLIC IS HERE TO STAY! DONATE MONTHLY! IF YOU WANT ON SARAH PALIN''S PING LIST, LET ME KNOW)
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To: onyx
Romney IS smart. And ruthless.

I'm not voting for him, but he's playing a much deeper game than Obama. I expect Romney to win. I just wish he were conservative.

/johnny

29 posted on 10/11/2012 12:36:23 PM PDT by JRandomFreeper (Gone Galt)
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To: JRandomFreeper

I’ve decided to vote for Romney and I now can’t wait.

The Marxist has to be defeated.

The demonic-rats vote against God and Jerusalem sealed it for me.

I’m very happy with my decision.

Texas will go for Romney/Ryan.

God bless and keep you, Johnny.


30 posted on 10/11/2012 12:40:52 PM PDT by onyx (FREE REPUBLIC IS HERE TO STAY! DONATE MONTHLY! IF YOU WANT ON SARAH PALIN''S PING LIST, LET ME KNOW)
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To: onyx
I expect Romney will win much more than Texas. The man is a lot of things, but he's not stupid or ignoring reality, unlike Obama.

/johnny

31 posted on 10/11/2012 12:45:01 PM PDT by JRandomFreeper (Gone Galt)
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To: Yashcheritsiy

The carpet-bombing has begun!

0 has $1M's to spend, according to "reports". He could be spending it on ads but, according to Dick Morris, has not bought spots in several battleground state markets.

0 must be banking his foreign donations for his retirement.

32 posted on 10/11/2012 12:47:51 PM PDT by Jane Long (Soli Deo Gloria!)
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To: JRandomFreeper

I mentioned Texas only because you’re not voting for him.
:)


33 posted on 10/11/2012 12:48:30 PM PDT by onyx (FREE REPUBLIC IS HERE TO STAY! DONATE MONTHLY! IF YOU WANT ON SARAH PALIN''S PING LIST, LET ME KNOW)
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To: pgkdan

You must be getting our ads (Tennessee). I haven’t seen a peep out of either candidate!


34 posted on 10/11/2012 12:53:03 PM PDT by Spirit of Liberty (If you build it, Obama wants credit!)
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To: onyx
No worries. I'm the perpetual conservative thorn in the side of the GOP. I know my vote doesn't count in presidential elections.

Cruz for Senate, and getting rid of Dewhurst in 2014... that I can make a difference with.

/johnny

35 posted on 10/11/2012 12:54:21 PM PDT by JRandomFreeper (Gone Galt)
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To: Yashcheritsiy

I live in East Tennessee from where the TV ads are broadcast into South west Virginia. By my count there are 4 or 5 Romney ads being broadcast into what was once Rick Boucher (Dem) land for only 1 Obama ad. He lost to a Republican.

Some of the Romney ads are very hard hitting coal ads. Blood is being drawn

The Obama ad is the now stale Romney is rich ad..

The Obama team has written off Southwest Virginia.


36 posted on 10/11/2012 12:56:21 PM PDT by bert ((K.E. N.P. N.C. +12 ..... Present failure and impending death yield irrational action))
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To: Spirit of Liberty

Lucky you! I see or hear obama ads every time I turn around. obama ads are running 10 to 1 over romney ads in my market. Hope that changes soon.


37 posted on 10/11/2012 12:57:07 PM PDT by pgkdan (A vote for anyone but Romney is a vote for obama. GO MITT!!)
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To: JRandomFreeper

I think Romney might be a closet conservative. Let’s help him “find himself”.


38 posted on 10/11/2012 1:10:23 PM PDT by Revolutionary ("Praise the Lord and Pass the Ammunition!")
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To: Revolutionary
The alleged GOP conservatives in congress can't find their @$$es with a flashlight tied behind their back when a Marxist is in charge. How do you expect to sway Romney to 'find himself'?

Everybody sighs relief when Romney wins and then wonders why we are in a handbasket, and where we're headed.

/johnny

39 posted on 10/11/2012 1:22:30 PM PDT by JRandomFreeper (Gone Galt)
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To: Yashcheritsiy

“Wonder what it feels like to flush $15.5 million down the toilet? “

Whatever, it’s not his money.


40 posted on 10/11/2012 1:51:45 PM PDT by Persevero (Homeschooling for Excellence since 1992)
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To: Yashcheritsiy

It looks like they’ve waited for the old ‘don’t shoot ‘till you see the whites of their eyes’ game-plan. With the wind now to their back, this is the perfect time to unleash ‘Operation Carpet Bombing’ on the entire ‘Battleground’ perimeter, and border areas, for the final KILL!!!!


41 posted on 10/11/2012 5:27:35 PM PDT by LibFreeUSA
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To: JRandomFreeper

We’re in the fight for our country’s life-as-we’ve-known it with the barbarians in control, and you’re worried about whether Romney will “find himself”.

Becareful, make sure you ‘duck’ while you’re standin there looking up at the birds while the socialists are ‘scope-sniping’ everyone around.


42 posted on 10/11/2012 5:32:18 PM PDT by LibFreeUSA
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To: LibFreeUSA
Spare me. I hear it every election.

What exactly has the Republican house done to hold the democrats to account?

/johnny

43 posted on 10/11/2012 5:35:38 PM PDT by JRandomFreeper (Gone Galt)
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To: jersey117

Wow. Should that happen here in NY than indeed there’s ice in hell.


44 posted on 10/11/2012 10:56:17 PM PDT by StarFan
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To: Ingtar
How does it stand with the free MSM ads thrown in?

That's a good point. Zero practically has NBC and MSNBC all to himself, and much of CNN. Which makes me wonder why anybody would be concerned how much Romney is spending on TV ads.
45 posted on 10/12/2012 1:52:12 AM PDT by hawaiianninja (Palm note to self: Work for a successful 2012! +Throw the liberal garbage out!)
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