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It's Time To Realize That The Drudge Report Is A Major Media Property Worth $100,000,000+
Business Insider ^ | October 10, 2012 | Henry Blodget

Posted on 10/11/2012 5:44:38 PM PDT by lbryce

Full Title:It's Time People Realized That The Drudge Report Is A Major Media Property Worth Hundreds Of Millions Of Dollars

Everyone knows about The Drudge Report, the site that journalist and entrepreneur Matt Drudge created more than a decade ago.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: drudge; lewinsky
I'm neither a fan nor a reader of the Drudge Report and but I posted this article to highlight some fascinating demographics, statistics about how technology eventually triumphs over all in a wholly glaring way well demonstrated when comparing the Drudge Report and the New York Times.

This is a prime example of how the internet has eclipsed the msm, overwhelmingly underscoring the incredible synergistic power, productivity inherent in technology, technological advances. Not just merely the application of Moore's Law, but what Moore's Law has wrought from both the macro-cosmic perspective in its effect on society, civilization, modernity and microcosmically as well with its impact on, for the individual, the ever-expanding control, empowerment over the realm, environment inhabited.

For what is technology, the purpose of technology but a tool, a tool to expand power, influence, over the environment to ultimate infinite control.

The Drudge Report recently announced that it has surpassed 1 billion pageviews per month. How many pageviews is that? It's about as many pageviews as The New York Times reportedly got per month as recently as a couple of years ago. The Drudge Report has 14.4 million US readers per month — only slightly fewer readers than The New York Times (16.4 million), per Quantcast.

In short, the Drudge Report is almost as big a digital media property as The New York Times.

That's absolutely staggering.

Why?

Because The New York Times is produced by ~1,200 journalists. The Drudge Report is produced by one.

1 posted on 10/11/2012 5:44:50 PM PDT by lbryce
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To: lbryce

Drudge reports page view including refresh.


2 posted on 10/11/2012 5:46:56 PM PDT by DainBramage
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To: lanie

*ping*

Hi, sweetie!


3 posted on 10/11/2012 5:47:07 PM PDT by hole_n_one
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To: lbryce

It’s more credible than the stupid face rook scam!


4 posted on 10/11/2012 5:47:07 PM PDT by 9422WMR (Life is not fair, just deal with it)
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To: lbryce

I go to Drudge at least 4-5 times a day.

Between him and Glenn Beck....I catch important news that the general media fails to pick up.


5 posted on 10/11/2012 5:47:52 PM PDT by Halgr (Once a Marine, always a Marine - Semper Fi)
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To: lbryce

Not sure if it indicates anything other than people were really tired of the same old left wing propaganda they were getting from the NYT and other crap media. Drudge came along first and still does it better than most.

I’m less surprised that DR has grown to the point it has than I am people still read a hack job like the NYtimes.


6 posted on 10/11/2012 5:51:28 PM PDT by Condor 63
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To: lbryce

Um....I don’t see how it’s valid to compare a website to it’s content providers.


7 posted on 10/11/2012 5:52:49 PM PDT by Psycho_Bunny (Thought Puzzle: Describe Islam without using the phrase "mental disorder" more than four times.)
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To: lbryce

Free Republic and Drudge off and on all day in between working. Add a few others for spice and that is my news for the day.


8 posted on 10/11/2012 5:53:04 PM PDT by marygam (#Hurry November 2012, we might not make it#)
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To: Halgr

“I go to Drudge at least 4-5 times a day.”

The last time I went to Drudge was 4/98 when I came here!


9 posted on 10/11/2012 5:54:12 PM PDT by dalereed
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To: lbryce

I met Drudge a number of years back when he was just getting started. Had a few drinks, dinner and a very enjoyable evening of discussions among a few like minded people.

No doubt that he was a smart fellow, but also very squirrely in a number of different ways. I would never have predicted this level of success, but it proves that it helps to be first, it helps to be persistent, and it helps to know where you want to go. Getting a job at the New York Times was never one of his goals.


10 posted on 10/11/2012 5:56:53 PM PDT by centurion316
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To: DainBramage

Last time I checked, Drudge has his auto refresh time down to 3 minutes. No wonder he can report such a huge number of page views to potential advertisers.

Scammer.


11 posted on 10/11/2012 5:59:07 PM PDT by Fresh Wind ('People have got to know whether or not their president is a crook.' Richard M. Nixon)
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To: lbryce

I remember when he had just set up in his one room apartment in LA, his previous job having been running a newsstand in the lobby of his building (or maybe some other big downtown office building). I loved it! I could check out all the foreign newspapers that didn’t seem to have the same constraints as our prestige broadsheets. He hammered Bubba. I went to a high school reunion in DC in 1998 and told a classmate, who is a muckety-muck at the WAPO, that Drudge was my home page! He looked at m as if I had pissed on his shoes. I still stop by to see what Matt has picked to run at the top once or twice a day. $100mm? I guess I need to read the article to see how they figure that.


12 posted on 10/11/2012 6:08:54 PM PDT by Bill W was a conservative (Profile, detain, interrogate, deport.)
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To: lbryce

I guess I don’t understand how it’s propaganda.

Drudge runs a headline and then connects to the story, usually on the news site’s own website. Then he connects to the website of other online sites. He and his staff choose which stories to feature and write nothing but headlines.

All he does is expose what other news sites, columnists and bloggers say.


13 posted on 10/11/2012 6:09:31 PM PDT by righttackle44 (I may not be much, but I raised a United States Marine.)
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To: lbryce

From a one-page website?

that’s some profit, I guess he gets a lot of clicks for just posting other people’s articles.

He must be thanking Monica and Newsweek every day.


14 posted on 10/11/2012 6:48:38 PM PDT by Coleus
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To: lbryce
Why? Because The New York Times is produced by ~1,200 journalists. The Drudge Report is produced by one.

Drudge started with a story about a blue dress - and about a President who was sexually harassing women. That's why Drudge has more power than the 1,2000 dem butt kissers at the New York Times. Drudge isn't a two bit whore for democrats - and the New York Times with all their beautiful writing are - two bit old lady whores.

15 posted on 10/11/2012 6:58:48 PM PDT by GOPJ (You only establish a feel for the line by having crossed it. - - Freeper One Name)
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To: lbryce
homo sexuality

v

historical survivability.

No contest. Plague rats kill.

16 posted on 10/11/2012 7:00:50 PM PDT by rawcatslyentist ("Behold, I am against you, O arrogant one," Jeremiah 50:31)
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To: rawcatslyentist

Can’t, won’t argue with the facts.


17 posted on 10/11/2012 7:47:29 PM PDT by lbryce (BHO-"Now, I am become Death, the Destroyer of Worlds" by way of Oppenheimer at Trinity, NM)
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To: lbryce

Not quite.
Without Drudge, Drudge is worthless. The value can’t be realized, its not a transferable asset.
Pretty much the same case that Limbaugh can’t sell Limbaugh for whatever it is his income stream would ostensibly be worth.
The NYT with its 1200 employees can be sold and the new owner can count on receiving its profits, should they ever again run profits that is.


18 posted on 10/11/2012 8:34:50 PM PDT by buwaya
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To: dalereed

Drudge lead me here back in the blue dress/boys on the track days...


19 posted on 10/11/2012 9:24:56 PM PDT by cherry
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To: lbryce

If not for Drudge I might not have found freerepublic.


20 posted on 10/11/2012 9:28:55 PM PDT by killermosquito (Buffalo, Detroit (and eventually France) is what you get when liberalism runs its course.)
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To: killermosquito

“If not for Drudge I might not have found freerepublic.”

Same here, after finding FR in 1998 I have never been back to Drudge.


21 posted on 10/11/2012 9:32:27 PM PDT by dalereed
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To: lbryce

I believe that Thompson feller owns one that is likely worth at least a few million hisself.

don’t nobody tell him..


22 posted on 10/11/2012 9:36:15 PM PDT by wardaddy (my wife prays in the tanning bed....guess what region i live in...ya'll?)
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To: righttackle44
Drudge runs a headline and then connects to the story, usually on the news site’s own website.

Ah...but Drudge has become a genius on page set-up. The way he picks photos and stories and how they draw the eye. He creates an unmistakable. (but subtle) theme

Ann Althouse (interesting blog) has finally noticed this and now regularly takes a screenshot of his page, points out the cleverness and has complete threads on that subject alone.

23 posted on 10/11/2012 9:37:40 PM PDT by eddie willers
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To: lbryce
LOL!

I wake up, brew coffee and look at the drudgereport.
Matt Drudge is THE original blogger, and holds his position by virtue of offering a superior product.
I hope he makes several billion dollars!

I don't click on most of his topics, but I always click on all the topics that interest me. He never fails to come up with at least one item I want more information on, every day.

As you don't even “read” his work, I have to ask why YOU would think your admittedly willfully ignorant personal opinions of his website might be of any real worth to anyone?

Poynter Institute tuition payer?
I bet you paid a lot of money for your “higher education” didn't you?

?

24 posted on 10/11/2012 9:40:38 PM PDT by sarasmom
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To: lbryce

I like Drudge and check it several times a day. I don’t understand the dollar figure on its possible worth. Yes, it has an ad on the top of the page, but my eye passes past it and I’ve never clicked in it or bought something via the ads. The report is only as good as it is with Matt at the helm, if he left in a buyout, any value would evaporate.


25 posted on 10/11/2012 9:46:34 PM PDT by RicocheT (Eat the rich only if you're certain it's your last meal)
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To: dalereed

““If not for Drudge I might not have found freerepublic.”
Same here, after finding FR in 1998 I have never been back to Drudge.”

Same here, too.
That’s how I found FR, and have been here since.


26 posted on 10/11/2012 10:04:21 PM PDT by Road Glide
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To: lbryce; Revolting cat!; Slings and Arrows; Lucky9teen

Hundreds of millions of times NEWSWEAK.


27 posted on 10/12/2012 12:14:34 AM PDT by a fool in paradise (Obama likes to claim credit for getting Osama. Why hasn't he tried Khalid Sheikh Mohammed yet?)
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