Romney and superpacks need to run ads about Fast and Furious and ads with Obama (in his own voice) joking about making the Mexican maids cry when they would trash their dorms.
The Romney campaign pulled key staff (and money) out of NM September 20:
http://www.freerepublic.com/focus/f-news/2934022/posts
Very few Obama/Romney ads except on national cable.
Local ads dominate the 5 and 6 p.m. local news and morning drive stations.