Let me explain something else: The spam-phoning of citizens is so counterproductive that it actually suppresses voters. It is a huge turnoff and a waste of time and effort. I cannot imagine that ANYBODY appreciates the robo-calls they get during the weeks before an election. I got so tired of slamming down my home phone I finally just turned the thing off. (Thank God they don't call cell phones.)
I don't know how much money those phone bank operations cost, but their effectiveness will never be proved to me. So many people I talk to roll their eyes and say things like, "If I get one more freaking call from that (campaign/party/group) I'm staying the hell home on election day."
The single, best way to reach voters is with drive-time radio ads. Second best is TV ads. The low quality of the ads I saw and heard from Romney was pitiful. I cannot believe that alleged professional marketing people made those ads... they tried to cram so many words into each single TV ad that it all became a meaningless, irritating sales pitch to viewers who really don't feel like sitting up in their chairs to concentrate on what is being sold to them during a break in their TV show. Who wants to listen to a fast talker trying to cram everything he wants to say into a 30 second spot? It literally becomes a machine gun of , "Blah blah blah blah." Yikes, that's annoying.
The key is to highlight a single idea, one point, and make the case slowly and clearly, with wit and nuance, no matter whether it is a pro-issue ad or an attack ad. Also, a variety of ads, a mix of ads, is crucial. After awhile, people hearing the same ad for the 50th time just groan, and whatever original effectiveness the ad may have had is diminished. Nobody wants to get beat over the head by a campaign. Mix it up!
The most effective ad I saw was the Ubama ad with Colin Powell that aired in the final week of the campaign. It was perfect, and I am convinced it was worth at least a 1% swing for Ubama. I cannot now think of one Romney ad that left an impression.
Phone banks? Robo calls? How retro...
What a freaking waste...
/rant
(Future candidates - - don't freepmail me unless you can afford very high fees and are willing to give me (nearly) full control of your radio and TV ad development and production.)
Obama’s Campaign Ran Millions of Virtual Elections to Predict the Future
I guess Team Romney never heard of Beta testing.
You need look no further than what issue that Motivated Tea Partiers to attend town Hall Meetings across the Country 1n 2010,March on Washington by the Hundreds of thousands,that being Obamacare. What issue was taken off the Table by the Establishment Republicans as a Finger in the eye to the Tea partiers? Thats right Obamacare,when Romney was asked after his Nomination what is going to the Tea Party vote for you? he answered they will fall into line. Well Romney did not even get as many votes as McCain. So Long Mitt
Througout the entire campaign, the only direct contact I had with the Republican party was pounds of junk mail, dozens of robocalls, hundreds of emails, and countless fundraising calls. Not once did any live person contact me to urge me to go out and vote.
It’s interesting that I am still getting two to three emails daily from Paul Ryan, Ann Romney, and the Romney sons, telling me to vote on November 6. I’ve gotten one already this morning (Nov. 9) from Paul Ryan.
The base knew what was at stake, this was BS. People were jerks.
The base knew what was at stake, this was BS. People were jerks.
At the end of the day, it is clear the GOTV by this campaign failed miserably.. which honestly makes no sense to me, but if Obama can lose 10 Million votes, and Romney doesn’t even get as many votes as McCain... and Obama winds up winning you got a problem.
BTTT
GWB & the RNC had a massive and effective computerized volunteer get-out-the vote operation in 2004; having beforehand used previous volunteers to use 411-information and every other possible resource to fill in the phone numbers in a database for every registered Republican, state by state; and a telephone call center, telehoning from our own homes & ground-based volunteers, getting out the vote before and during election night
I know I worked on it
the telephoning system, in and off the call centers put back into the database if the person called had been contacted amd if they shared who they were voting for
and GWB won with the Iraq war on and with a media that had demonized him 100s of times worse than the media did to Romney
so, who was not minding the store on Romney’s team
and why don’t they quit allowing pundits to scapegoat everyone but his own team
Can anyone run the Republican Party? I mean who is running this show, they haven’t had a decent chairman since Lee Atwater.
Capn Ahab killed Moby Dick ???
And of course, no mention of the fact that Mitt Romney was not like by the base at all, that he supported both Abortion and the Gay Agenda and the negative impacts that had on Christians voting.
No, the problem was all procedural, not the fact that he was the worst GOP Presendential candidate ever!
As someone who has been involved in the IT end of a national political campaign: “Absolutely 100% typical clusterf**k, resulting from having non-technical campaign flunkies “managing” the implementation.”