Our political system is efficient in the sense that it selects leadership that is reflective of the underlying morals and philosophy of the electorate that chose them. While it is by no means unanimous...keep in mind that a large portion of the electorate still chooses sanity, its obvious that the sane and engaged are currently outnumbered.
That is very true, and if you have a system where "the people" get to pick the leadership, you can't play catch up after decades of ignorance and indoctrination and hope you can start about two months before the elections to convince them to vote intelligently.
The other problem is that they're too ignorant to know that they're actually doing what they're being told to do by their "betters" in the academic/talking heads class. These clueless, manipulated voters think they're being independent free spirits.
Since this is how the situation is, we need to do better on the media outreach. Seriously, we've got to start NOW to get people on our side and make it look like something attractive and cool to be with us.
Have some neat 2nd amendment ads, have the Church sponsor some great religious freedom or freedom of conscience ads and really go for it. And start now.
But our leaders are ashamed of the message and even if they wanted to popularize it, they don't know where to begin. They've completely forgotten the message of Ronald Reagan, the "Great Communicator."