TV and radio wouldn’t exist in the rich forms they do without advertisers paying the way. What makes smartphone users think they’ll find great content w/o advertisers paying the bill to create great content? How many web designers will work for free?
I think we’ll see some separation between ad-free users and those who tolerate the ads. Those who tolerate ads will continue to see a lot of free content. Those who install ad blockers will likely end up having to pay for the same content.
I like the model Microsoft has been using with installed MS Office on PC’s. I chose to go with the version that contains ads, so it’s free to me. Or, I could have paid a few hundred bucks to avoid the ads. I think there are enough people on both sides of the fence to have both options available.
Not a valid comparison as mobile users pay for the bandwidth for the ads. When mobile data is as free and ubiquitous as TV and radio, then we can talk.
“What makes smartphone users think they’ll find great content w/o advertisers paying the bill to create great content? How many web designers will work for free?”
When people are paying $100/month for service I think the advertisments are too much. They are making money without paying those that paid for the service in the first place.