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To: nascarnation
It's the packaging of the product, the appurtenances, and the imagined personna of the typical customer's satisfaction.

Brilliant marketing, horrible over-valued product.

9 posted on 12/27/2012 8:38:27 AM PST by Gaffer
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To: Gaffer

Totally agree.
I’m a Starbucks “virgin” - never been to one.
My adult children think I’m beyond help, LOL.


10 posted on 12/27/2012 8:40:23 AM PST by nascarnation (Baraq's economic policy: trickle up poverty)
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To: Gaffer
I agree. Starbuck's isn't a "cult" - it's more of a "clique."
13 posted on 12/27/2012 8:42:47 AM PST by GreenHornet
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