I didn’t say anything bad about farms or farmers, and as I said the monolog was very nice, and the images they attached to it were good. As a micro-short film it’s quite excellent. But the point of an advertisement is to sell a product. A 2 minute long film that only shows the product being advertised for a couple of seconds at the end (don’t blink or you’ll miss it), while an excellent film is not a good ad no matter how excellent a film it is.
That ad gives a lot of people a warm feeling, and some of them will remember that warm feeling when they see a Ram truck. That ad creates the linkage.
That’s what good ads are supposed to do.