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Maker's Mark to stop watering down its whiskey.
NBC News Business ^ | 2/17/13 | Brett Barrouquere - AP

Posted on 02/17/2013 4:00:41 PM PST by Carriage Hill

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To: carriage_hill

Hey, sweetheart, I got this supply problem. I can only give you so many inches.


21 posted on 02/17/2013 4:37:27 PM PST by USMCPOP (Father of LCpl. Karl Linn, KIA 1/26/2005 Al Haqlaniyah, Iraq)
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To: Coffee_drinker

My first thought, too.


22 posted on 02/17/2013 4:37:27 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: carriage_hill

I would hardly call going from 90 proof to 84 proof “watering it down,” but I know from experience that there’s a definite difference between, say, an 80 proof Scotch and an 86 proof Scotch, particularly if (as is the case with finer potations) you’re drinking it straight up, or with a bit of ice.


23 posted on 02/17/2013 4:39:30 PM PST by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: BipolarBob

I wonder how much market share they lost from it?


24 posted on 02/17/2013 4:39:49 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: CodeToad

That marketing or middle management ‘dipweed’ is probably gone, or it’s a brilliant PR stunt.


25 posted on 02/17/2013 4:41:35 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: camle

That didn’t end well, did it?


26 posted on 02/17/2013 4:43:00 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: USMCPOP

LOL!


27 posted on 02/17/2013 4:46:00 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: BipolarBob

I don’t know anyone that drinks that crap. Seriously, Jack is overrated and not that popular. As the older generation dies off I don’t see a future for Jack.


28 posted on 02/17/2013 4:47:26 PM PST by CodeToad (Liberals are bloodsucking ticks. We need to light the matchstick to burn them off.)
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To: carriage_hill
I always drank mine ‘neat’, as I did with all Bourbons, Ryes and Single Malt Scotches.

I'm with you. Why complain about liquor being watered down if you're just going to water it down yourself before drinking it? Fine liquors should be enjoyed as God intended, straight up. If you want to get drunk, go for pure grain alcohol.

29 posted on 02/17/2013 4:48:00 PM PST by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: Bobalu

I think you’re in the minority in this crowd. No water for me but just a single ice cube.


30 posted on 02/17/2013 4:48:08 PM PST by BipolarBob (Happy Hunger Games! May the odds be ever in your favor.)
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To: Mr Ramsbotham

“neat & sweet”


31 posted on 02/17/2013 4:54:24 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: Liberty Valance

The public response was probably overwhelming. They’re recover from it; a landmark brand like MM rarely suffers a minor idiotic marketing error, unless it’s widely-implemented and begins destruction of the valuable brand.


32 posted on 02/17/2013 4:58:53 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: carriage_hill

Make mine a double on the rocks, if you please.

33 posted on 02/17/2013 4:59:20 PM PST by DemforBush (You might very well think that. I could not *possibly* comment.)
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To: DemforBush

Had it once; liked it “neat”, too.


34 posted on 02/17/2013 5:01:26 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: Clint N. Suhks

Amen to that.


35 posted on 02/17/2013 5:09:32 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: mnehring

The MM market would have absorbed a price increase rather that drink a watered-down version of their favorite Bourbon. A few market share might have been temporarily lost, but it wouldn’t have damaged the brand as diluting the ‘holy nectar’. JMO.


36 posted on 02/17/2013 5:15:12 PM PST by Carriage Hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: leaning conservative

IMHO, Bulliet is smoother whiskey than Makers Mark. I do drink mine “neat” and while I like Makers Mark ok, I prefer Bulliet or Buffalo Trace in that price range. For a bit more money, Woodford Reserve has a good flavor. Of course, if you want to spend the money, there is 23 year old Pappy Van Winkle, but that is way out of my range:)


37 posted on 02/17/2013 5:23:03 PM PST by Quickgun (I got here kicking,screaming and covered in someone else's blood. I can go out that way if I have to)
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To: BipolarBob

I’ve read that JD intends to raise the black label back to 86 proof, don’t know if they intend to go back to 90. The reappearance of the green label at 80 proof is a good sign that this isn’t just talk. I hadn’t seen green label on the shelves in 20 years.


38 posted on 02/17/2013 5:24:54 PM PST by Charles Martel (Endeavor to persevere...)
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To: USMCPOP

You can either raise the price, or find a way to stretch it.


39 posted on 02/17/2013 5:25:01 PM PST by BykrBayb (Somewhere, my flower is there. ~ Þ)
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To: Mr Ramsbotham
I'm with you. Why complain about liquor being watered down if you're just going to water it down yourself before drinking it? Fine liquors should be enjoyed as God intended, straight up. If you want to get drunk, go for pure grain alcohol.

Because now you are paying for the tap water in the whiskey that you used to put in for free...I do assume they didn't lower the price when they watered it down...

And now the local pub has to add a little extra of the booze to your glass to make it taste as strong as the competetive mixed drink...Now the price has to go up to cover the loss of available drinks per bottle...

40 posted on 02/17/2013 5:38:59 PM PST by Iscool (I love animals...barbequed, fried, grilled, stewed,,,,)
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