Make mine a double on the rocks, if you please.
Posted on 02/17/2013 4:00:41 PM PST by Carriage Hill
After backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.
Rob Samuels, Maker's Mark's chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.
(Excerpt) Read more at nbcnews.com ...
Hey, sweetheart, I got this supply problem. I can only give you so many inches.
My first thought, too.
I would hardly call going from 90 proof to 84 proof “watering it down,” but I know from experience that there’s a definite difference between, say, an 80 proof Scotch and an 86 proof Scotch, particularly if (as is the case with finer potations) you’re drinking it straight up, or with a bit of ice.
I wonder how much market share they lost from it?
That marketing or middle management ‘dipweed’ is probably gone, or it’s a brilliant PR stunt.
That didn’t end well, did it?
LOL!
I don’t know anyone that drinks that crap. Seriously, Jack is overrated and not that popular. As the older generation dies off I don’t see a future for Jack.
I'm with you. Why complain about liquor being watered down if you're just going to water it down yourself before drinking it? Fine liquors should be enjoyed as God intended, straight up. If you want to get drunk, go for pure grain alcohol.
I think you’re in the minority in this crowd. No water for me but just a single ice cube.
“neat & sweet”
The public response was probably overwhelming. They’re recover from it; a landmark brand like MM rarely suffers a minor idiotic marketing error, unless it’s widely-implemented and begins destruction of the valuable brand.
Make mine a double on the rocks, if you please.
Had it once; liked it “neat”, too.
Amen to that.
The MM market would have absorbed a price increase rather that drink a watered-down version of their favorite Bourbon. A few market share might have been temporarily lost, but it wouldn’t have damaged the brand as diluting the ‘holy nectar’. JMO.
IMHO, Bulliet is smoother whiskey than Makers Mark. I do drink mine “neat” and while I like Makers Mark ok, I prefer Bulliet or Buffalo Trace in that price range. For a bit more money, Woodford Reserve has a good flavor. Of course, if you want to spend the money, there is 23 year old Pappy Van Winkle, but that is way out of my range:)
I’ve read that JD intends to raise the black label back to 86 proof, don’t know if they intend to go back to 90. The reappearance of the green label at 80 proof is a good sign that this isn’t just talk. I hadn’t seen green label on the shelves in 20 years.
You can either raise the price, or find a way to stretch it.
Because now you are paying for the tap water in the whiskey that you used to put in for free...I do assume they didn't lower the price when they watered it down...
And now the local pub has to add a little extra of the booze to your glass to make it taste as strong as the competetive mixed drink...Now the price has to go up to cover the loss of available drinks per bottle...
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