Limited gov’t & lower taxes may not resonate, but young men hanging around, unemployed with no prospects, living in dilapidated housing in Detroit, compared to a bustling Dallas where there are good jobs with prospects for a good life WOULD resonate. You show them the difference, then you explain why. I think it can be done in a fairly concise ad, ending with “What kind of life to YOU want?”
We have to do what the left does - give the pathetic situation to pull at heartstrings. And then we need to appeal to the head.
Blacks and Hispanics have the highest unemployment rates now. Do you think that ads are going to change their voting behavior? Voting is almost like religion. You inherit it and it is very difficult to change especially when all of your peers are of one mind. Our first black (and minority) President will not lose their support due to an ad.
And if prosperity, employment, and education were factors that are so powerful, why did Asians vote 73% for Obama topping even Hispanics at 71%? They are among the most successful group in this country in terms of education and income. Moreover they have an even lower unemployment rate than non-Hispanic whites.
Brilliant post and we can do it with our own media and not pretend that we will get a fair shake with the old/DBM media.
We have the potential to make our own future using our own media.