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Why Coca Cola's Multicultural 'America the Beautiful' Ad Was Offensive
Breitbart ^ | 2 Feb 2014 | Michael Patrick Leahy

Posted on 02/03/2014 9:35:46 AM PST by SoConPubbie

Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple.

Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products.

“If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," said former GOP Rep. Allen West. 

The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America “brotherhood / From sea to shining sea.”

As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.

“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”



(Excerpt) Read more at breitbart.com ...


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: ads; aliens; barackobama; cocacola; corporatetreason; obama; obamacola
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To: EQAndyBuzz
No more JD and Cokes for me.

If you MUST take your JD sweetened, add a little sweet vermouth, a dash of bitters. Shake with ice and pour in martini glass. Add a maraschino cherry.

Personally, the only thing I add to my Jack Daniel's is a glass and, occasionally, an ice cube or two. For a Manhattan, well bourbon is sufficient (and cheaper!).

41 posted on 02/03/2014 10:05:56 AM PST by ssaftler (Obama speaking is like the Fat Lady warming up: "Me Me Me Me Meeee")
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To: SoConPubbie
“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”

No, we don't. The song is about celebrating America and its exceptionalism and NOT divisive diversity.

What an offensive ad!!! An American patriotic song MUST be sung in English.

Teddy Roosevelt said it best:
"In the first place we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin. But this is predicated upon the person's becoming in every facet an American, and nothing but an American . . . There can be no divided allegiance here. Any man who says he is an American, but something else also, isn't an American at all. We have no room for but one flag, the American Flag . . . We have room for but one language here, and that is the English language . . . and we have room for but one sole loyalty and that is a loyalty to the American people."
- Theodore Roosevelt, From a letter Roosevelt wrote to the American Defense Society
January 3rd, 1919

I don't object to immigrant citizens having their own language and ethnicity. But singing that song or any patriotic song in a foreign tongue dishonors this country. I would have preferred that they sang in English tinged with whatever foreign accent they posses. That would have demonstrated the singer's AND Coke's honoring of America

I'm 1st generation born in this country (German WWII refugees). My grandparents did everything they could to learn English and become US citizens ASAP. My mother's English is so perfectly pronounced she sounds Canadian. Maybe that's why I am so offended, being an American meant and continues to mean so much more to my family.

But here's the part that really chaps me. Coke airs an offensive ad. Conservatives are the only ones smart enough to recognize the offense and the liberal blogosphere immediately demonstrate their own "tolerance" by calling conservatives intolerant, stupid, racist, bigots for taking offense.

42 posted on 02/03/2014 10:06:24 AM PST by Sideshow Bob
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To: grania

Coca-Cola manufactured in Europe also uses cane sugar. There’s a production quota in the EU on high fructose corn syrup, 300,000 tons per year.

On average, the EU produces over 18 million tons of sugar per year, so obviously, HFCS use is exceedingly rare in the EU.


43 posted on 02/03/2014 10:06:50 AM PST by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: SoConPubbie
Here's the link to Coke's secure Contact Us Page
44 posted on 02/03/2014 10:08:48 AM PST by b4its2late (A Progressive is a person who will give away everything he doesn't own.)
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To: Verginius Rufus

“We could be “sophisticated” like the Europeans and have signs everywhere in four languages—English, German, French, and Italian.”


The English,Germans,French,and Italians are geographically close.

We are a large country with one language. Big difference.

.


45 posted on 02/03/2014 10:11:59 AM PST by Mears
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To: Sideshow Bob

Thanks for posting the TR quote. I’d not seen that in a while.

The ad could’ve had the different ethnicities singing in English...with pronounced accents (if they had accents).


46 posted on 02/03/2014 10:12:07 AM PST by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: Jane Long

When I heard it I was upset. It was like calling a company and hearing Press 1 Spanish and press 2 for English and they start talking in a foreign language.


47 posted on 02/03/2014 10:16:06 AM PST by minnesota_bound
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To: SoConPubbie

BTW, to everyone who thinks Coca-Cola is just a big cuddly bear, a few years ago the company was accused of trying to crowd out the mom-and-pop businesses in Japan that manufactured a soda made of carbonated milk(yes!) by launching their own version. When locals protested the move, one of Coke’s higher-ups stated that Coca-Cola would never imitate another competitor’s product. Oh yeh?;
Seven-up...Sprite
Dr. Pepper...Mr. Pibb
Mountain Dew...Surge and Mello Yello
Pepsi-cola...New Coke
It’s not about being warm and fuzzy, it’s market share. I have no doubt that if Coke thought bigotry would sell more sodas the commercial would’ve featured klansmen in robes singing instead...


48 posted on 02/03/2014 10:19:36 AM PST by Exeter (A government that doesn't trust its people is a government that shouldn't be trusted.)
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To: SoConPubbie

The WORST part of that commercial is using kids. Coke should never be given to any child.

ANY reason to stop drinking Coke is a good one. It’s pure junk, we spend a ton on it, it’s bad for everyone’s health.

With obummer care wrecking the health system, we really need to take very good care of ourselves and of those we are responsible for.

While we’re objecting to ads, how about the puppy in the beer commercial? What could be more appealing to CHILDREN? (I made a study of this last year, know for a fact that advertisers are figuring out how to appeal to children, even how to appeal to children IN UTERO. Neuromarketing. Scary!)


49 posted on 02/03/2014 10:20:04 AM PST by Veto! (Opinions freely dispensed as advice)
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To: SoConPubbie

My problem with the ad isn’t the multiple languages. There’s nothing inherently immoral or illegal in singing ‘America the Beautiful’ in whatever language you want. The thing that I find offensive in the ad is the depiction of two adult males ice skating with a young girl... What’s going on there? Of course... More ‘LGBT’ propaganda.


50 posted on 02/03/2014 10:20:24 AM PST by irishjuggler
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To: surrey

Pepsi is just as lib as Coke if not more so. If he must drink cola let him buy a store brand or no name.


51 posted on 02/03/2014 10:21:09 AM PST by xp38
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To: SoConPubbie
I "get" what Coke was trying to do, but they failed miserably. I just felt invaded after watching the commercial.

I think they were trying to create this generation's "I'd like to teach the world to sing" commercial. They could have accomplished this by having a "diverse" group of people singing America the Beautiful IN ENGLISH, cutting from one ethnic group to another. I could have even lived with a gay couple included. But this was just very poor execution of the idea.

52 posted on 02/03/2014 10:21:09 AM PST by cincinnati65
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To: Heavyrunner
"designed to provoke outrage"

You bet. This is no different from when those SOBs at coke came up with that 1971 ad, "I'd like to buy the world a coke". All that bullcrap about living in harmony! All those white, brown, and black people standing there with the coke in their hands. You can find it on YouTube.

Mexicans buy a lot of cokes. Vincente Fox started as a coke truck driver, eventually became president of Coke Mexico and then President of Mexico.

Which do you think tastes best, the Mexican coke or the American coke?

Or, as some say, is this just another attempt by the Americans to impose their culture on the rest of the world?

53 posted on 02/03/2014 10:22:06 AM PST by Ben Ficklin
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To: surrey

Pepsi heavily donated to Obama’s campaign in 2008 and 2012. In fact, the current logo was inspired by the Obama campaign symbol.


54 posted on 02/03/2014 10:22:07 AM PST by Thunder90 (All posts soley represent my own opinion.)
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To: Jane Long
Funny thing about Coke marketing to the hispanics... Our grocery store (TX chain) recently put a brand new, slim-type Coke machine, just inside their front door. It sells the Coca Cola bottles from Meheeco, only.

Don't knock it until you try it. Mexican Coke is made from cane sugar, not corn syrup, and tastes way better than American Coke.

55 posted on 02/03/2014 10:23:09 AM PST by Alter Kaker (Gravitation is a theory, not a fact. It should be approached with an open mind...)
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To: Ben Ficklin

the term for that from years ago was Coca Colonialism


56 posted on 02/03/2014 10:23:58 AM PST by xp38
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To: Alter Kaker

Oh, I’m not knocking it! I grew up drinking Cokes from Meheeco. Loved ‘em. Just find it funny that this grocery has a machine - right in front - that sells this Coke, exclusively. Run in, run out.


57 posted on 02/03/2014 10:25:50 AM PST by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: xp38

Or Coca Colonization


58 posted on 02/03/2014 10:27:14 AM PST by Ben Ficklin
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To: AnAmericanAbroad
Coca-Cola manufactured in Europe also uses cane sugar.

SHHHHH! Coca-Cola in glass bottles made with cane sugar is also available at the local Sam's club. It is made in Mexico. 12 oz. bottle with "Hecho En Mexico" on the label and the list of ingredients shows "sugar."

Tastes damn good with Planters peanuts poured into the bottle. Haven't experienced that taste in decades.

59 posted on 02/03/2014 10:27:18 AM PST by N. Theknow (Kennedys-Can't drive, can't ski, can't fly, can't skipper a boat-But they know what's best for you.)
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To: andyk

Were hardly melting anymore

Its a stupid cliché once accurate to describe the euro migrations here


60 posted on 02/03/2014 10:28:49 AM PST by wardaddy (wifey instructed me today to grow chapter president beard back again....i wonder why?)
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