Why Coca Cola's Multicultural 'America the Beautiful' Ad Was Offensive

Breitbart ^ | 2 Feb 2014 | Michael Patrick Leahy

[SoConPubbie]

Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple.

Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products.

“If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," said former GOP Rep. Allen West. 

The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America “brotherhood / From sea to shining sea.”

As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.

“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”

[SoConPubbie]

"If we must have an enemy at the head of Government, let it be one whom we can oppose, and for whom we are not responsible, who will not involve our party in the disgrace of his foolish and bad measures." - Alexander Hamilton "We don't intend to turn the Republican Party over to the traitors in the battle just ended. We will have no more of those candidates who are pledged to the same goals as our opposition and who seek our support. Turning the Party over to the so-called moderates wouldn’t make any sense at all." -- President Ronald Reagan "A thing moderately good is not so good as it ought to be. Moderation in temper is always a virtue; but moderation in principle is always a vice." - Thomas Paine 1792 "It does not take a majority to prevail, but rather an irate, tireless minority, keen on setting brushfires of freedom in the minds of men." - Samuel Adams "If ye love wealth better than liberty, the tranquility of servitude better than the animating contest of freedom, go home from us in peace. We ask not your counsels or your arms. Crouch down and lick the hands which feed you. May your chains set lightly upon you, and may posterity forget that you were our countrymen." - Samuel Adams

[KSCITYBOY]

The reality is most Illegals don’t give a rats butt about the US or have any patriotic feeling for it.

[andyk]

We’re a melting pot, not a buffet.

[fwdude]

“diversity” = perversity

[Da Coyote]

Pretty much did it for me with respect for Coke.

[b4its2late]

TOTALLY OFFENSIVE!

[Para-Ord.45]

Rush Limbaugh,” Hey Coke, if you believe it why not label your bottles in multiple languages.”

[MeshugeMikey]

Coca Cola couldnt help themselves! this is In keeping with the great leaders new program!!

[Responsibility2nd]

If I boycotted every product or service that offended me; I’d be living off the grid in a tent in the middle of nowhere.

Not to say that normal people shouldn’t speak out when stupidity is on full display. But this was the Stupid Bowl show and idiot commercials are the main attraction. Followed by a half time show that is puke-inducing.

Oh. And I head there was something similar to a football game that was going on too. I think.

[Heavyrunner]

Same here, and it appears to me that the ad was designed to provoke outrage.

Coke already had a pre-canned response ginned up for the inevitable backlash, and liberal blogs had already set phasers to “Racist.”

[EQAndyBuzz]

Biggest loser? Jack Daniels.

No more JD and Cokes for me.

[tanstaafl44]

criminal invaders show respect for another gringo tradition, “America the Beautiful”, a song written in English and set to music so that harmony of several kinds might result

[1rudeboy]

I have no problem whatsoever with Coca Cola marketing itself to Hispanics in Spanish. But the Super Bowl seemed like an odd place to do it, for the reasons stated above. Even the NFL markets itself to Hispanics, but it manages to do so without ticking off its English-speaking base.

[Clemenza]

If we were truly a melting pot, there would be no identifiably black prople or or Asians in the United States. Just sayin...

[Manic_Episode]

In your face salad bowl.

I prefer soup.

[Red Badger]

We were a ‘melting pot’.
Now we are a salad bar.....................

[native texan]

If Coca Cola want’s multicultural America, why don’t they have their cans and bottles reflect all the different ways to say it on their labels? Don’t like their product any longer.

[MeshugeMikey]

there we go.

no doubt la raza was pleased!

[MeshugeMikey]

I gave up coke due to the sugar content...and the sugar free makes me ill...so im losing nothing but RESPECT for them.

[surrey]

I dislike all soda but my husband is a Coke fan who will now switch to Pepsi. He was infuriated by the commercial.