They would eventually end up punishing themselves too, and those who dared to break would be rewarded.
Sounds like a fitting way to address the issue. The free market addresses a plethora of problems quite well.
“They would eventually end up punishing themselves too, and those who dared to break would be rewarded.”
Yes, eventually maybe, but humans can resist market forces for quite a while, simply because we don’t always act in our rational self-interest.