Posted on 03/25/2014 8:23:11 AM PDT by Star Traveler
Apple blew up the rules of branding because Jobs simply didn't recognize them. He didn't follow the approved checklist, and he never did what he was supposed to do. He knew that someone else's success wouldn't be his own, not because of his ego, but because it's a fact that imitating others has never resulted in great successes. He left it to Apple's competitors to produce lame, unsold computers with colorful lids, knockoff ads that inadvertently made Apple look better and a world of smartphones and tablets that look like iPhones and iPads.
In doing so, Apple focused on doing one thing right: It was a business with a vision, a sometimes monomaniacal approach to operations, and a product and service offering that was consistent with its purpose.
Jobs' insight was that you can never connect emotionally or meaningfully with customers by conceiving great marketing. No segmenting, strategy, technology or psychological insight will deliver a great brand. You must deliver a great business. The brand will be the words and emotions people use to narrate it. Jobs focused on the cart, yet even today, most marketers confuse it for the horse.
(Excerpt) Read more at entrepreneur.com ...
I see he had excellent tastes ... :-) ...
“Ive got a couple of close relatives who have Android phones, so I can do some close comparisons. I just have to say - after my comparisons - I just cant ever envision myself with an Android phone.”
My android phone is over two years old. My wife has the latest iPhone. I still prefer my old android over the iPhone 5.
Well ... kudos to your wife ... :-) ...
For later.
Being ... “objective” and what I see and have experienced you can beat Apple’s ecosystem for its interaction and tie in with everything else and really fulfilling the sires’ needs.
I can run movies from my computer to the iPad or iPhone. I can play the music from my cloud, or the computer or on the TV and through the iPad - or from the iPad (or iPhone) to the TV and stereo system.
I can interact on one device and have it automatically show up on another device, keeping all devices integrated and up-to-date. I can mark a web page on one device - and then find that same web page open and waiting for me on another device.
I can go on and on ... but the fact of the matter is that it’s a pure joy for the users to “use” and operate. I can’t even begin to over-emphasize this enough, even if I tried. It simply “works” for the users with minimal effort.
NOW .. I’ve heard of other people using different devices going through “contortions” to get some of this same kind of stuff to work on their devices - but it’s DEFINITELY not for the “faint of heart” ... :-) ...
You’ll find that the vast majority of users appreciate this integration, ease of use and not having to be a nerd in order to get all this working “together” smoothly.
Apple absolutely EXCELS in this!
A company worth a trillion dollars did something right I would say.
Quite right ...
Bingo!
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