So they spent $700 per sign up just to get them to buy the (redacted)
Your math is fuzzy, but your premise is dead on. My gf asked the other day why I rolled my eyes and groaned everytime I saw a commercial for OSHIT (Obama Supplemental Health Insurance Tax). Ever see a big name celebrity endorse the need to buy health care before this? Of course not, the free faucet of taxpayer money wasn’t on until the force of government was behind it.