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The Man Who Would Make Food Obsolete
The Atlantic ^ | April 28, 2014 | Roc Morin

Posted on 04/28/2014 8:06:48 PM PDT by 2ndDivisionVet

Rob Rhinehart invented Soylent—a beverage that he claims contains all necessary nutrients—as a food replacement. The first batch is shipping this month.

Rob Rhinehart, inventor of Soylent

I was 6 or 7,” Rob Rhinehart began, “and I guess my mother was serving salad. I was looking down at a plate with these leaves on it. I could look outside and see leaves on the trees, and it just seemed a little weird. It seemed a little primitive - like something an animal would do. On this nice plate, in this nice house, why would I eat this thing that grows on trees? I thought, ‘We can do better.’”

“Better,” for the now 25-year-old Rhinehart, is Soylent, a beige beverage that he claims contains every nutrient the body needs. With tongue firmly in cheek, he named it after the ubiquitous food substitute Soylent Green found in the dystopian science fiction movie of the same name. For 30 days, the software engineer turned kitchen chemist consumed nothing but Soylent and reported his progress on a blog. With the help of an enthusiastic online community, he honed his formula, raised $3 million from investors, and is now bringing his product to the market.

I sat down with Rob at a Mexican restaurant in Los Angeles in January to talk about the future of food. He drank black coffee while I sipped Soylent from a chilled metal thermos he had brought.

* * *

This is pretty good. It tastes a bit like unsweetened custard.

What I’ve found is that a lot of people who like the idea, like the taste, and a lot of people who don’t like the idea are repelled by the taste. Because it has so little intrinsic taste, it pretty much comes from your expectation.....

(Excerpt) Read more at theatlantic.com ...


TOPICS: Business/Economy; Culture/Society; US: California
KEYWORDS: food; robrhinehart; soylent; soylentgreen
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To: RegulatorCountry

to sum up, cats are evil, dogs are good. I’ll buy that for a buck heh.


41 posted on 04/28/2014 9:28:43 PM PDT by Bulwyf
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To: 2ndDivisionVet

not satire!!!! I looked three times for the satire tag.

Kinda foolish to name a product such. Now people are gonna watch Soylent Green.


42 posted on 04/28/2014 9:42:44 PM PDT by RginTN
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To: Army Air Corps

In the year 2525
If man is still alive
If woman can survive
They may find

In the year 3535
Ain’t gonna need to tell the truth, tell no lies
Everything you think, do, and say
Is in the pill you took today

In the year 4545
Ain’t gonna need your teeth, won’t need your eyes
You won’t find a thing chew
Nobody’s gonna look at you

In the year 5555
Your arms are hanging limp at your sides
Your legs got not nothing to do
Some machine is doing that for you

In the year 6565
Ain’t gonna need no husband, won’t need no wife
You’ll pick your son, pick your daughter too
From the bottom of a long glass tube

In the year 7510
If God’s a-comin’ he ought to make it by then
Maybe he’ll look around himself and say
Guess it’s time for the Judgement day

In the year 8510
God is gonna shake his mighty head
He’ll either say I’m pleased where man has been
Or tear it down and start again

In the year 9595
I’m kinda wondering if man is gonna be alive
He’s taken everything this old earth can give
And he ain’t put back nothing

Now it’s been 10,000 years
Man has cried a billion tears
For what he never knew
Now man’s reign is through
But through the eternal night
The twinkling of starlight
So very far away
Maybe it’s only yesterday

In the year 2525
If man is still alive
If woman can survive
They may find

In the year 3535
Ain’t gonna need to tell the truth, tell no lies
Everything you think, do or say
Is in the pill you took today ....(fading...)


43 posted on 04/28/2014 9:49:43 PM PDT by Still Thinking (Freedom is NOT a loophole!)
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To: 2ndDivisionVet

they gotta have something to feed all the people after they herd them into sustainable communities’ - and not allowed to wander about as the vast majority of the land will be set aside, along with great stretches of land “corridors” for the animals to travel freely from wilderness o wilderness without fear of encountering humans.
You won’t need cars - public transportation will be supplied in the “community”
and you don’t need to - won’t be allowed to -travel outside the city/.

Go to YouTube and look at the Agenda 2 maps -


44 posted on 04/28/2014 10:17:33 PM PDT by maine-iac7 (Christian is as Christian does - by their fruits)
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To: 2ndDivisionVet

they gotta have something to feed all the people after they herd them into sustainable communities’ - and not allowed to wander about as the vast majority of the land will be set aside, along with great stretches of land “corridors” for the animals to travel freely from wilderness o wilderness without fear of encountering humans.
You won’t need cars - public transportation will be supplied in the “community”
and you don’t need to - won’t be allowed to -travel outside the city/.

Go to YouTube and look at the Agenda 2 maps -


45 posted on 04/28/2014 10:19:38 PM PDT by maine-iac7 (Christian is as Christian does - by their fruits)
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To: 2ndDivisionVet
Sounds like: Ketracel White


46 posted on 04/28/2014 10:23:07 PM PDT by GraceG
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To: rlmorel

Obama. Stop Putin.


47 posted on 04/28/2014 10:44:48 PM PDT by WKUHilltopper (And yet...we continue to tolerate this crap...)
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To: B4Ranch

Sounds great but my kids would probably mix them.


48 posted on 04/28/2014 11:02:47 PM PDT by freedomfiter2 (Brutal acts of commission and yawning acts of omission both strengthen the hand of the devil.)
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To: 2ndDivisionVet

Ensure, and other supplements keep lots of people alive who can not swallow. Nothing new here.


49 posted on 04/29/2014 12:12:21 AM PDT by LadyDoc (liberals only love politically correct poor people)
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To: 2ndDivisionVet
This Q&A is scary.

Q: So, I’m wondering how efficient you can get with all of this. If you’re consuming only essential nutrients and everything is used, it must cut down on bodily waste significantly. How close can you get to zero waste?

A: Well, there will always be something, because waste comes from other places too - dead red blood cells, for example. But if you were as elemental as possible, there would be a very, very small amount, primarily because most of the waste is due to fiber. It’s your gut bacteria. So, if you let those die off, there will be precious little waste. That’s basically what I did by consuming very, very little fiber. And, I felt great. But, when I would try to eat normal food again, it was very, very painful, because I didn’t have the bacteria to digest it. So, that was the trade-off.

50 posted on 04/29/2014 2:46:41 AM PDT by cincinnati65
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To: yarddog

I do this with Dane Cookies. They come in chocolate, lemon, coconut, and maple.
I could eat them for breakfast, lunch and dinner if allowed to.


51 posted on 04/29/2014 2:55:06 AM PDT by lucky american (Progressives are attacking our rights and y'all will sit there and take it.)
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To: 2ndDivisionVet

This is what we will be fed in the ‘camps’...


52 posted on 04/29/2014 2:59:43 AM PDT by who knows what evil? (Yehovah saved more animals than people on the ark...www.siameserescue.org.)
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To: RegulatorCountry

You sure are right about cats going to the vet, my old cat Normy could NOT be gotten out of his carrier at the vets, even when they brought the really big tech in, the guy who is there to deal with great danes couldn’t get that cat of the box. He would then get a nice little shot and in a few minutes he was good to go!


53 posted on 04/29/2014 4:50:30 PM PDT by jocon307
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To: RegulatorCountry

This may sound harsh, but detection and the tendency to spend the money necessary to achieve it wasn’t there as much 20 years ago. If a pet started wasting away and visibly suffering, it was put to sleep and folks said “It’s sad, but these things happen.”


54 posted on 04/29/2014 10:54:28 PM PDT by Fire_on_High (RIP City of Heroes and Paragon Studios, victim of the Obamaconomy.)
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To: 2ndDivisionVet

People Sign Petition to add “Soylent Green” (Human Flesh) on School Menus for Obama’s Lunch Program
https://www.youtube.com/watch?v=DhxbFMQ1gWk


55 posted on 02/16/2015 7:27:43 AM PST by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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