Alec Trebec - The answer is "It's made of 65 cents worth of plastic, and $1.10 in labor, the packaging costs75 cents and the liability insurance costs $4.40 yet sells for between $30 and $130"
contestant - "What is a bicycle helmet?"
Alec - "Correct!"
PS- welcome to the FR Peloton - TdF just one month away
Ahh, let’s not forget the design, testing and subsequent certification costs...
Thanks!