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Setting up an official “Party” apparatus, getting filed in all States, the legal process involved, all of these things dictate:

TAKE OVER THE REPUBLICAN PARTY with conservatives!

Everything else is a waste of time and effort and will fail.

If we do not have the numbers to dominate the Republican Party how will we ever dominate the general electorate?

The Second party, which I believe is Limited Government "Conservative" at its heart, already dominates the electorate, at least the legit electorate (not counting illegal and multiple and harvested and dead and union-ginned votes of the left).

The Republican Party is so highly infiltrated with those who actually accept the likes of Romney -- like accepting a parakeet as an equal in a nest of eagles -- that you are standing at the wrong end of the hall, Kansas. I could be wrong, but I kinda doubt that in two measly years, the GOP "party apparatus" would do such an about face, and that is exactly what it would need to be.

Even if it did, so many stolid-though-mostly-apolitical voting Americans of average savvy understand the brand "Republican" to represent a weenie prevaricator, and they understand this with good reason. Not that all Republicans are like that, but enough of them are that you never really know, you can never trust, a Republican. Not like Democrats -- you may not like them or agree with them, but you damned well know what they stand for in terms of "conservatism," while "severe conservative" Romney stood for making Americans accept open homosexuality everywhere from their kids' schools to the military and adoption agencies, and grandfathered Obamacare! Huh???? Wha ...?

The Republican party I'm afraid is as much a liability as it is an asset. It may be salvageable as the official home of limited government conservatism, but it will need much real purging, fast, in time for 2016. OTHERWISE, we will be looking at 2012 Deja Vu All Over Again, and there will be a gaping void SCREAMING for a Second Party.

It won't care one whit about the Republican Party one way or another.

“If we do not have the numbers to dominate the Republican Party how will we ever dominate the general electorate?”

We’re too thinly spread to affect the outcome. Relocate, concentrate our numbers, dominate. One group trying to do that is shown in my tag line.