That is the crux of the problem, and the current situation, isn't it?
I have friends who just buy and buy and buy and I just shake my head in bewilderment.
I have a few issues I keep doing DRIPs in AEP and PEPSICO etc.
But other than that I have been out of the game since early 2008 and even then I was totally confused by the markets. To me ever since derivatives got popular, the markets became mysterious black boxes that left no clues why they worked.