>>Being aware does not aid in a cure.<<
This awareness campaign raised over $100 million dollars (http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-082914.html) — 50 times what they got in the same period the prior year.
The stunt morphed from “donate OR ice bucket” to “donate AND ice bucket” (although really only 10% have donated, but it still more than doubled donations).
What the campaign raised was the rate of people behaving foolishly while somehow justifying it in their minds. And sorry, but I am highly skeptical of the many millions raised by cancer, heart disease and ALS reasearch, to name a few. That’s nice they got their money, but count me out.
Every single one of my stupid family, including the little kids, has posted videos on FB of their ice bucket challenge. And I can guarantee you that not one of them donated a dime to the charity. One of them sent me a challenge and I simply stated......I am not a sheep.