>> The SNP were widely thought to have the most sophisticated data-modelling system in the UK before the vote.
I bet these are the same guys that build our climate change models. Sophistication high; predictive power low.
I didn’t read the article, as the web site wants me to pay for it with information that I would prefer not to provide.
However, the facts as presented in the excerpt appear to confirm the unreliability of polling these days, even these expensive private polls that deep pocket politicians pay for. For us, I think that the lesson is to ignore most of the polling data on the November election, it’s not likely to be a very good predictor.
Must be the same data collection group that has America convinced that “O” is God on earth!
Well obviously they put their Yes numbers and No ones in the wrong spot.
Maybe these are the same people the PQ hired to do their polling.
More importantly, with an issue as significant as this, only a simple majority was required? I would think that a minimum of 60% to end a historic relationship, testy of course but 307 years together.