Controlling the language is difficult when the media is largely skewed against our side. But I think we should admit to ourselves that we will never convince the other side by our logical arguments, because the other side was not convinced by logical arguments in the first place, but by feelings.
This is also why the other side doesn't attempt to provide logical arguments to us: it is essentially convert (to progressivism) or die, which is why, as I've written in other posts, the only options left to us are submission, a massive revival, or a coup.
In the meantime, however, we must attempt to control the effects of language upon the more vulnerable elements of our side, including and especially the young.
I agree with everything you wrote. We all know politics is war by other means. It just seemed to me that the idea of same-sex-sandwich was kind of, well, a little lame. If, as you say, we need to attempt to control the language then don’t we need something a little more powerful - something with an emotional kick to it? That’s all I’m suggesting.