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Ruger enters ammo business with ‘revolutionary’ technology
New Hampshire Business Review ^ | October 15, 2015 | Bob Sanders

Posted on 10/16/2015 9:04:34 AM PDT by Rodamala

Georgia-based PolyCase to manufacture handgun, pistol bullets

Sturm, Ruger & Co. is getting into the ammunition business for the first time, partnering with a Georgia company to produce what it calls a “revolutionary bullet” that “changes everything you know about ammo.”

Ruger, which is headquartered in Connecticut but has a major facility in Newport, will be putting its brand on bullets produced by Savannah-based PolyCase Ammunition LLC for a .45-caliber handgun and .38-caliber pistol. PolyCase has a pending patent on its process, which injects a dense polymer copper matrix into a mold. The resulting bullet in the PolyCase Ruger ARX line has several advantages over the traditional metal jacket bullet, according the company’s website, most notably that it’s cheaper and faster to produce with very little waste and doesn’t contain lead.

In addition, the bullet is recyclable to some extent – it can be melted down and the copper recovered,

The website says the bullet has grooves on its nose that, “when combined with the bullet’s forward velocity into soft tissue … causes an increase pressure of the fluid. As a result, the fluid is laterally ejected from the flutes at a higher velocity than the actual speed of the bullet itself, creating the massive cavitation and wound channels.”

Thus the bullet “feeds like a round nose, yet retains stopping power and terminal performance that exceeds most expanding handgun bullets.”

The bullet design is “shockingly different in terms of looks, design, materials, function, and consistency in performance” exudes Bob Owens, the Editor of BearingArms.com, a gun rights website.

The technology certainly impressed Ruger, whose CEO, Mike Fifer, said the PolyCase technology “seemed a perfect fit.”

It also means Ruger is getting into the consumables market, noted Dan Meador, a blogger on the gun industry at Seeking Alpha. The move could help smooth out the firm’s revenue stream in a very volatile market.

“Guns are made to last,” said Meador. “In most cases, a Smith or Ruger gun is made to last a lifetime. However, those buyers will eventually need something to feed their guns at the range. That is where we have consumables.”

The deal will mean about 25 to 35 new positions at the Georgia plant, said Drew Gorman, PolyCase’s vice president of business development. For Ruger, it will mainly mean royalty revenue from a licensing agreement, details which were not disclosed.

“But I think more than royalties, it will help the company’s brand awareness,” said Gorman.

Ruger did not return a phone call before deadline.


TOPICS: Business/Economy
KEYWORDS: ammo; ammunition; banglist; georgia; polycase; rgr; ruger
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Not sure who runs the banglist, but saw this today when checking RGR stock news. This is a notable workaround for the EPA coming for everything made of lead.
1 posted on 10/16/2015 9:04:34 AM PDT by Rodamala
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To: KC_Lion

Ping.


2 posted on 10/16/2015 9:06:49 AM PDT by Army Air Corps (Four Fried Chickens and a Coke)
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To: Rodamala

I’d like to try some of this. But I question the name “PolyCase”......the case is still brass from what I can glean. The slug is what is different.


3 posted on 10/16/2015 9:07:28 AM PDT by Gaffer
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To: Rodamala

This could be cool.


4 posted on 10/16/2015 9:08:00 AM PDT by Resolute Conservative
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To: Rodamala

Something else that “changes everything.” That and “radical”.

Pul-eeze.


5 posted on 10/16/2015 9:08:27 AM PDT by Fido969
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To: Rodamala

Kewl !!!


6 posted on 10/16/2015 9:09:07 AM PDT by BuffaloJack (Political Correctness is Suppression of Free Speech. Thank the Commies for Political Correctness.)
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To: Rodamala

OK, so if they make this in .22, will it actually kill a raccoon with one shot?

Seriously, what’s the use of taking over the world if there are still raccoons in it?


7 posted on 10/16/2015 9:09:25 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: Rodamala

When I see “revolutionary technology” in regards to ammo, I see 2.50/round.


8 posted on 10/16/2015 9:11:47 AM PDT by demshateGod (The fool hath said in his heart, There is no God.)
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To: Rodamala

Bookmark


9 posted on 10/16/2015 9:12:25 AM PDT by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: MrB
Me thinks if one shot a coon with this round in 45 AUTO, that the coon would done be blowed up real good.
10 posted on 10/16/2015 9:12:39 AM PDT by Rodamala
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To: Rodamala

I had to pop a raccoon 3 times in the head with hollow point .22’s - after the first shot, he still fought with the dog. After the second, he crawled another 6 ft and growled at me.


11 posted on 10/16/2015 9:14:21 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: Rodamala

“...creating the massive cavitation and wound channels.”

Fascinating concept of a fluted tip, anyone know if this has been tried/marketed before? Wonder if the nose of the bullet enhances the spinning effect, and any resulting improvement to distance, accuracy, etc. Curious about the weight (implied stopping power) as well and any change to recoil. Hell, maybe this time I’ll actually have to read the article!


12 posted on 10/16/2015 9:14:28 AM PDT by Made In The USA (Rap music: Soundtrack of the retarded.)
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To: MrB

Are these nuisance ‘furry banditos’ around your place of abode or do you hunt them (with dogs, etc.)? Just curious.


13 posted on 10/16/2015 9:14:31 AM PDT by Qiviut (Stand up for Jesus, ye soldiers of the cross; lift high his royal banner, it must not loss)
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To: Rodamala

“feeds like a round nose”
Definitely interested if my persnickety Browning Hipower will digest them. And a couple other FMJ pistols.


14 posted on 10/16/2015 9:14:44 AM PDT by tumblindice (America's founding fathers: all armed conservatives.)
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To: MrB
Seriously, what’s the use of taking over the world if there are still raccoons in it?

Don't be fooled... the 'possums are the puppetmasters behind the racoon conspiracy. The just like to keep a low profile by playing dead.


15 posted on 10/16/2015 9:14:51 AM PDT by Jonah Hex (Southern and dang proud of it)
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To: MrB

Aren’t they cute and cuddly?

Would you like to borrow my coonhound? heh


16 posted on 10/16/2015 9:15:12 AM PDT by Bulwyf
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To: MrB
Seriously, what’s the use of taking over the world if there are still raccoons in it?

Standard comment thievery rules apply. I will attribute the line to you once in writing and once verbally and after that the stolen line IS MINE.

17 posted on 10/16/2015 9:16:36 AM PDT by KC Burke (Ceterum censeo Islam esse delendam)
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To: Rodamala
Not sure who runs the banglist...

Simply put banglist in keywords, as somebody has already done, and it's done.

I believe you're talking about someone's personal list.

18 posted on 10/16/2015 9:18:20 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: Rodamala

19 posted on 10/16/2015 9:18:41 AM PDT by Covenantor ("Men are ruled-...by liars who refuse them news, and by fools who cannot govern." Chesterton)
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To: Made In The USA

Sounds like a passive shaped charge.


20 posted on 10/16/2015 9:18:45 AM PDT by sasquatch
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