I would say go for it...double down and put as much funding as possible into it, and let people know that NFL football is all about LGBT rights. This way....people can make a decision about the NFL, and just turn it off on Sundays. Funny how one million TVs turned off would send a message very quickly to NFL management.
The NFL is virtually unwatchable. In the Cowboys-Seahawks game last week, Fox surpassed their commercial goals before the end of the first half. There were extra commercials thrown in with every referee review, injury time out, etc. By the time halftime arrived, the other 3:30 game was nearly 10 minutes into the third quarter.
Living in Texas, we're just a week a way from that glorious six week period known as Texas HS football playoffs. Yeah, I know shenanigans take place with some of the major schools, but the pageantry and human interest can't be beat.
As one who has been a "band dad" and "drill team dad", with one more who will make me a "football dad", football drives the train for other extracurricular activities such as band, drill team, cheer squads, etc. At our school, the band boosters run the concessions stands during the year, and usually raise $500K in profits that go to supporting a 350+ strong world class marching band.