There is a firm 40% of people in this country that would vote for the Devil himself as long as there entitlements and preferential treatment continue. That small deciding group of people, for whatever reason who drift back over that line between good and evil are the ones who will decide this. There is also a good number of people who are so disappointed in government altogether that they have given up voting.
It is up to Trump and us to lure them back by telling them there are better days out there for them than what Democrats have in store for them.
I think the Frank Luntz focus group show of hands on Fox News really underscored your statement. Only about half of the participants raised their hands when asked if they would vote for Trump. Not one raised their hand when asked if they would vote for Hillary.