Instead of referring to them as “the gunman”, stories should just refer to them as “the loser” continuously.
Best idea so far.
Maybe they could make it “impotent loser with a small penis” to every article. That might be even more effective. (That’s how we ought to refer to terrorists. Every time one of them is taken out, there should be an autopsy that mentions how tiny it is, or something similar.)
Right after the MB shooting happened, there was an article posted that had a similar discussion... I suggested at the time that for the same reason (as to never give these people fame), they should simply be assigned a number. I would like to suggest that in keeping with your suggestion, such killers simply be referred to as killer XXXXX and leave it at that with never a reference again made to their name....and yes, 'killer' would remain in lower case.