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Interestingly enough, while watching television today I saw several commercials from Apple for a two for one deal with the iPhone 8 and no commercials for the iPhone X. To me this seems a little like some sort of acknowledgment from the Apple marketing team that continued expansion in this market is with more affordable, easy to use devices and not the most expensive top of the line products.

Apple is not doing those ads you're seeing, fireman. Those ads are coming from the carriers. Apple still gets their full wholesale price for both phones. I've seen ads for buy an iPhone X, get a free iPhone 8 for a family member as well.

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LOL! The cat just agreed with that by walking across my MacBook keyboard.

Those ads are coming from the carriers. Apple still gets their full wholesale price for both phones.

It is a little suprising, but if anyone would know... it would be you. Currently basically every carrier and many of the MVNOs are selling various iPhones at heavily discounted prices. The most common is the BOGO (Buy One Get One Free) iPhone 8 deal

The most surprising deal to me was finding that until very recently Walmart’s Straight Talk was selling the iPhone SE without a contract for $129, now its up to $159.

https://www.walmart.com/ip/Straight-Talk-Apple-iPhone-SE-32GB-Prepaid-Smartphone-Gray/497984946

I had no idea that Apple was aggressively going after the lower end of the market. I guess I know what to get my technologically challenged father for his birthday.