It's not going to get any better. McCaskill is a master at these kinds of tactics.
I’ve seen two McCaskill ads. One is how she grew up a poor girl, whose family had to move several times. She also brags how she’s a real listener who isn’t afraid to hold town halls in areas hostile to her. The other is nothing but a blast-Hawley ad, how ruled against ‘health care’ on the side of ‘the big insurance companies’. Refers to him as a ‘golden boy’.
The Haley ad is a ‘tough on crime’ ad. Carefully showing criminals—rapists (white criminals with lots of tattoos) being locked away. I live in a conservative part of the state so I don’t have a feel for the mood in the big cities.