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M&M's Fires Their 'Spokescandies' After Woke Characters Cause Huge Backlash
RNN ^ | 01-23-2023 | Brandon Morse

Posted on 01/23/2023 11:28:11 AM PST by montag813

What used to be arguably America’s most famous candy became infamous over the course of the last few years as it descended into woke culture as many corporations did, and just like these other corporations, it paid the price.

"Get woke, Go broke," as the saying goes.

M&M’s marketing team decided to take the beloved characters and begin changing up how they act and behave. While Red and Yellow were left alone, Green was defeminized so that she wasn’t so obviously a woman, which was offensive to the hard left for some reason.

Moreover, they began adding other colors for the various flavors coming out, but they were attached to "social messaging" to appeal to so-called “modern audiences.” They even produced a pricey "intro" video for the weird Purple, filled with LGBTQ side characters.

And they made Green and Brown a lesbian couple too

To be sure, the backlash was nothing short of immediate. People began vowing to distance themselves from, not just M&Ms, but the Mars candy company in general.

It hurt. Badly. Sales dropped, and polling reportedly told Mars execs why: customer hated the new woke characters.

(Excerpt) Read more at rightnewsnow.org ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: broke; duh; get; go; itscandygetoverit; lesbocandies; mandm; snowflakes; woke
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1 posted on 01/23/2023 11:28:11 AM PST by montag813
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Comment #2 Removed by Moderator

To: montag813

3 posted on 01/23/2023 11:31:32 AM PST by Magnum44 (...against all enemies, foreign and domestic... )
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To: montag813

Degenerate minds have infiltrated too many board rooms.


4 posted on 01/23/2023 11:32:24 AM PST by MHGinTN (A dispensation perspective is a powerful tool for discernment)
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To: montag813

Lez and Tranz M&Ms.

Not groovy.


5 posted on 01/23/2023 11:32:41 AM PST by Quentin Quarantino
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To: montag813

Did any company that “Got Woke,” actually go broke? As much as I’d like to see it, I can’t think of one that did.


6 posted on 01/23/2023 11:33:26 AM PST by Berosus (I wish I had as much faith in God as liberals have in government.)
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To: Quentin Quarantino

They should melt in the mouth, not on the glands.


7 posted on 01/23/2023 11:34:03 AM PST by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: Yo-Yo
"We weren't sure if anyone would even notice."

What a bunch of malarkey. They knew exactly what they were doing. They just figured most everyone would go along with it.

8 posted on 01/23/2023 11:34:43 AM PST by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: montag813

9 posted on 01/23/2023 11:35:06 AM PST by Magnum44 (...against all enemies, foreign and domestic... )
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To: montag813

Its bizarre that a candy thinks that it has to make a political statement of any kind as part of its marketing pitch. Put aside the “Woke” / Liberal angle. Why can’t a candy commercial just be fun and silly? Why does it need to include some type of current political issue? In the good old days, including politics and religion of any kind in an advertisement was the kiss of death.


10 posted on 01/23/2023 11:35:07 AM PST by Opinionated Blowhard (When the people find that they can vote themselves money, that will herald the end of the republic.)
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To: Berosus
Bed, Bath and Beyond, after dropping MyPillow.

-PJ

11 posted on 01/23/2023 11:35:09 AM PST by Political Junkie Too ( * LAAP = Left-wing Activist Agitprop Press (formerly known as the MSM))
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To: montag813

Too late, I can do without M&Ms and it’s going to stay that way. Go woke and there are consequences


12 posted on 01/23/2023 11:35:18 AM PST by ConservativeInPA (Stupidly is a moral problem, not an intellectual problem. )
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To: Berosus
Did any company that “Got Woke,” actually go broke? As much as I’d like to see it, I can’t think of one that did.

Not that I am aware of. Heck, the Red Hen Restaurant, the one that asked Sarah Huckabee Sanders to leave, is apparently doing just fine.

13 posted on 01/23/2023 11:36:22 AM PST by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: CatOwner

Sounds a bit like Coca-Cola trying to recover from their massive “New Coke” ad campaign — “We weren’t sure if anyone would even notice.”


14 posted on 01/23/2023 11:36:51 AM PST by ClearCase_guy (Government always tries to steal freedom; People should always try to stop Government.)
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To: montag813
Once upon a time people bought M&M's because they liked them, and there were no cartoon "spokescandies" to tell them to. How long have the cartoon characters been around? Not nearly as long as the candies.

"Melts in your mouth, not in your hand."

15 posted on 01/23/2023 11:37:03 AM PST by Verginius Rufus
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To: Political Junkie Too
Bed, Bath and Beyond, after dropping MyPillow.

BB&B was barely on life-support well before making the MyPillow decision.

16 posted on 01/23/2023 11:37:05 AM PST by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: montag813

I wish they’d reboot those disgusting eHarmony ads. Puke material as my Pop used to say.


17 posted on 01/23/2023 11:37:16 AM PST by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you. )
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To: Magnum44

LOL, that’s just soooooo wrong.


18 posted on 01/23/2023 11:37:31 AM PST by dfwgator (Endut! Hoch Hech!)
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To: ClearCase_guy

Yeah they didn’t notice Coke started using HFCS.


19 posted on 01/23/2023 11:38:14 AM PST by dfwgator (Endut! Hoch Hech!)
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To: montag813
M&M's Fires Their 'Spokescandies' After Woke Characters Cause Huge Backlash

It's official, I can no longer keep up with all this Woke Leftist crap.

These wokesters are truly insane.

20 posted on 01/23/2023 11:38:34 AM PST by Navy Patriot (Celebrate Decivilization)
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