Why would a popular beer company pick Dylan Mulvaney, a man who pretends to be a woman, to endorse its product?

It's pretty clear that Bud Light has set off a firestorm by using Dylan Mulvaney, a man who pretends to be a woman, to promote its product.

Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its brand on fire and has lost touch with its core audience with the ad campaign.
"I really cannot understand their approach for this because their core audience just cannot relate," Boyd said. (snip)
"Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.
"People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign."

I am not 100% sure who drinks Bud Light, but I expect that people wanting to lose weight and women are some of their target consumers. It's possible that the marketers thought that these groups would find Mulvaney amusing. If so, they missed the fact that having "Bud" in the name implicates Budweiser and their other brands.

As a matter of fact, Annheuser-Busch, Bud's parent company, was sold to a multinational conglomerate based in Belgium, InBev, 15 years ago. If you enter an adult birth date here, you can see their many, many brands of beer, including Stella Artois, Modelo, Beck's, and Lowenbrau.

People angry at the aggressive trans movement, now becoming increasingly violent, can easily publicize these brands and boycott them all.

But Matt Walsh has laid out an explanation in this hour-long video that posits what amounts to extortion being at the root of InBev's move.

The SEC and federal government at every agency push corporations to comply with ESG initiatives. The company spent its time and resources satisfying government regulatory matters instead if satisfying its customers. These companies will suffer dearly for their willingness to play socialism and politics over their core business needs.

Silicon Valley Bank, Anhauser Bush, Nike, FTX, and many more to come. I think Ford is next.

i listened to Matt’s podcast on this same subject

he says they know they are pissing off their customer base

but they want to improve their ranking on the human rights campaign equality index

and being neutral is not an option

he also said the way to fight back is to pick a target, just one, and boycott it

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