Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

AB InBev (owner of Anheiser-Busch and Bud Light) credits marketing with driving ‘highest-ever’ volume sales
Marketing Week ^ | March 2, 2023 | Niamh Carrolll

Posted on 04/09/2023 8:45:41 PM PDT by DoodleBob

click here to read article


Navigation: use the links below to view more comments.
first previous 1-2021-40 last
To: Apparatchik

England is a Muslim country. Paving the way for no drinking in public on the way to no drinking at all.


21 posted on 04/10/2023 3:50:29 AM PDT by Chickensoup (Genocide is here. Leftist extremists are spearhheading the Genocide against conservatives. )
[ Post Reply | Private Reply | To 19 | View Replies]

To: DoodleBob

Riding high in 21, shot themselves down in April.


22 posted on 04/10/2023 4:02:53 AM PDT by Recompennation (Don’t blame me my vote didn’t count)
[ Post Reply | Private Reply | To 1 | View Replies]

To: wildcard_redneck

That’s funny. You mean like how “We” crushed the NFL with boycotts?


23 posted on 04/10/2023 4:10:29 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
[ Post Reply | Private Reply | To 2 | View Replies]

To: George J. Jetso

Hershey’s is still selling chocolate

The NFL still exists

Gillette is still on store shelves

Frito-lay is still around

Dicks sporting goods are still around

Netflix is still around

Exactly which companies have gone broke from going woke?


24 posted on 04/10/2023 4:25:46 AM PDT by This_Dude
[ Post Reply | Private Reply | To 3 | View Replies]

To: pepsionice; dila813
The marketing geniuses made a decision, MAYBE based on research, that making their spokesman the current day equivalent of Divine will appeal to their 35 and under customers AND capture new buyers, that offset grumbling old guys. Parenthetically, at least Divine was funny and Glen knew Divine was an act.

It's a fair question, to ask what person in marketing didn't examine the possible blowback on this strategy. It's like when Balenciaga ran that creepy child porn-like advertising campaign. And for what it's worth, most of the folks I know under 35 aren't creeped out by gays but the trans stuff IS very much at WTF kind of thing.

What people on this side of the fence need to ask, is what is the compelling alternative to Divine circa 2023 as a spokesman? What campaign would WE run to sell more bad beer, to folks under 35?

We should have destroyed the Dems in the midterms, and we barely took the House. Why? Because there's no leadership. There is no offense outside of Trump and DeSantis. Nobody else is driving a pro-growth, pro-liberty, "here is what WE stand for" message. It's not enough to say "we aren't Bidet or Merrick Garland or Pelosi, and we're not weird."

Bud Light is the battle for the heart of America in a microcosm. And based on the responses so far, clearly people don't understand the war being fought. We need messaging that invigorates, leads, and captivates people, for beer or freedom...not just "boycott them because he's icky."

Until then, it's the left that is driving the truck, and keeping us on defense. Stand FOR something.

25 posted on 04/10/2023 4:27:38 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
[ Post Reply | Private Reply | To 17 | View Replies]

To: George J. Jetso

I wondered how my wife’s family would react. They are heavy beer drinkers who normally drink several cases of A-B products at family gatherings. At our Easter celebration yesterday, the outrage at what A-B did was ferocious, and not one of their products was consumed.


26 posted on 04/10/2023 4:30:58 AM PDT by rwa265
[ Post Reply | Private Reply | To 3 | View Replies]

To: DoodleBob

Budweiser ... The Queen of Beers.

When you say Budweiser.....you’ve said it, doll!

How far they have fallen.

Bring back the Clydesdales...and, American ownership.


27 posted on 04/10/2023 4:33:29 AM PDT by Jane Long (What we were told was a conspiracy theory in ‘20 is now fact. Land of the sheep, home of the knaves)
[ Post Reply | Private Reply | To 1 | View Replies]

To: dila813

You have no right...
You have no right to make sense on this forum!!!!
Be gone with you...LOL


28 posted on 04/10/2023 5:43:22 AM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 9 | View Replies]

To: DoodleBob

Crap in the nfl changed.....
We did that


29 posted on 04/10/2023 5:45:10 AM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 23 | View Replies]

To: This_Dude

Check the sales....
These companies are smaller than they were...
And the new companies are booming
Boycotts work, but only if they remain in effect


30 posted on 04/10/2023 5:46:47 AM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 24 | View Replies]

To: DoodleBob

We have leaders out there...
Here in michiganstan they are being arrested.


31 posted on 04/10/2023 5:48:29 AM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 25 | View Replies]

To: DoodleBob
Premium success

Ok. We'll see how 2023 goes.

You won't see a nickel from me, that's for sure.

32 posted on 04/10/2023 8:00:04 AM PDT by Tommy Revolts
[ Post Reply | Private Reply | To 1 | View Replies]

To: rwa265
At our Easter celebration yesterday, the outrage at what A-B did was ferocious, and not one of their products was consumed.

Funny, it was the topic at my Easter gathering as well, many switched to Coors Banquet beer.

33 posted on 04/10/2023 8:04:32 AM PDT by 1Old Pro
[ Post Reply | Private Reply | To 26 | View Replies]

To: 1Old Pro

At our Easter family gathering, we had no AB products.
Only Shiners.


34 posted on 04/10/2023 8:07:09 AM PDT by Texas resident (Who is running our country?)
[ Post Reply | Private Reply | To 33 | View Replies]

To: George J. Jetso

Where I went to school a guy in a pickup truck would empty the aluminum cans from the dumpsters every Sunday behind Fraternity row and he told me he paid for his F150 with the proceeds. Maybe he would refuse to pick them up now because of the transgender on them and leave it to the new guy with the purple hair driving an old Mary Kay cadillac.


35 posted on 04/10/2023 8:19:03 AM PDT by Sawdring
[ Post Reply | Private Reply | To 14 | View Replies]

To: DoodleBob

Stella Artois beer is good.


36 posted on 04/10/2023 8:21:25 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: central_va
Frankly, I've dumped beer and gone all-in on scotch.

I'm working on preserving my precious bodily fluids.

37 posted on 04/10/2023 8:31:46 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
[ Post Reply | Private Reply | To 36 | View Replies]

To: George J. Jetso

AB lost 3 billion in market cap today so far.


38 posted on 04/10/2023 8:47:50 AM PDT by Striperman (Striperman)
[ Post Reply | Private Reply | To 3 | View Replies]

To: DoodleBob
That’s funny. You mean like how “We” crushed the NFL with boycotts?

Indeed. there were NFL threads all season right here on FR.

39 posted on 04/10/2023 2:08:44 PM PDT by zeugma (Stop deluding yourself that America is still a free country.)
[ Post Reply | Private Reply | To 23 | View Replies]

To: DoodleBob

I will say this, from 1987 or so when I sipped a Bud Light...I found that it lacked a true beer taste (having had a few German beers in my life). That was the first and last taste I had of it.

How it proceeded up the chain? I think the management wrangled a lot of sports arenas to only carry it. There must have been a lot of free gifts/bribes along the way.

The trouble I now see...most everyone readily admits there are better beers out there, especially the craft type. If you dislodge the sports arena crowd and they flip to various other types...I could see 30-percent to 50-percent of the core audience gone in just six months.

My general prediction...it gets rebranded....probably with some Hispanic word/phrase, and the VP for marketing is given $3-million to just quietly walk away.


40 posted on 04/11/2023 1:37:22 AM PDT by pepsionice
[ Post Reply | Private Reply | To 25 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-40 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson